SAHARA Communications participates in Cityscape USA 2008

SAHARA participated in this event in response to growing interest shown by US corporate and individual investors in exploring the current opportunities in the UAE's real estate market. US investors who have been monitoring the UAE's booming real estate market for some time now are keenly aware of the promise it holds and of the high returns being reaped by investors here.

The UAE's transparent, modern and frequently updated investment laws and regulations have contributed significantly to boosting foreign investor confidence in general and that of US investors in particular, as these laws are designed to safeguard the interests of developers, investors and buyers alike, and to provide the appropriate tools required for fruitful investment in the UAE property market.

Commenting on the occasion, Mr. Fahad Al Deeb, Vice President of SAHARA Communications, said:

"We have been keen to take part in Cityscape USA through our promotion offices in New York and Washington. Dubai has recently seen a strong presence of some of the USA's most prominent brands in its real estate sector. We are aware of the importance of this trend, and expect an increase in the volume of US investments in the UAE market over the coming period, as well as an increase in the number of renowned US brands in the country."

"This is not our first entry into the USA market; SAHARA Studies and Research Division, a subsidiary of the SAHARA Group, recently signed a memorandum of understanding (MOU) with DC based firm, Zogby International, to collaborate on the development and implementation of research and information-gathering initiatives. We hope that this gathering will provide us with an opportunity to network with international experts in the fields of real estate development and investment with the aim of further improving our experience in the industry and benefiting from their vision and aspirations for the UAE market in the years to come,"

he added.

Cityscape USA 2008 showcased a number of unparalleled investment opportunities in emerging real estate markets. It has also been an opportunity for the US real estate industry to network with some of the most significant real estate investors and developers from the emerging world, attracting more than 50.000 visitors.

Cityscape USA, a two-day networking exhibition and three-day conference, attracts the world's top regional and international institutional investors, real estate developers, governmental and development authorities, architects, designers, consultants and other senior professionals involved in the real estate industry.

Last month saw several regional real estate developers, including Al Hanoo Group, Awali Real Estate Investment and Rikaz Properties, appointing SAHARA Communications as their PR and media consultant, in order that they might utilize the company's reliable experience and unparalleled market knowledge. SAHARA's portfolio clients, with a combined property portfolio of more than $150bn worth, includes such leading real estate developers as Nakheel, Al Mazaya Holding, Tameer, Tanmiyat, Nobles and Snasco, among others.