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Traverse begins its journey to the Middle East
- United Arab Emirates: Saturday, September 13 - 2008 at 12:39
- PRESS RELEASE
Chevrolet has announced that the all-new Traverse is set to hit Middle East showrooms this December.
The Traverse is an expressively styled, well-equipped and extremely safe crossover that offers people-hauling and cargo-carrying capabilities typically found in larger SUVs - all delivered with better-than-expected fuel efficiency.
"The Traverse is the right vehicle at the right time," commented Karim Corm, Middle East marketing manager for Chevrolet SUVs in the Middle East. "It is following the formula that is bringing Chevrolet back to a new generation of consumers with great styling, loads of class-leading features and tremendous value."
The Traverse casts a unique profile with a sleek, smooth and flowing design that also characterizes the new, global face of Chevrolet. Elements such as chrome-ringed grille inserts, available projector-beam headlamps and large wheel-and-tire combinations highlight the vehicle's finely honed attention to detail.
Advanced powertrain technologies with direct injection and Active Fuel Management go together with the new 3.6L V-6 engine to enable a satisfying balance of great performance and fuel efficiency. Highway mileage is expected to be segment-leading (EPA certification pending).
The Traverse's interior can be configured for seven or eight adults, including two front bucket seats, a 60/40-split second-row bench (three passengers) or two second-row captain's chairs (two passengers) and a 60/40-split third-row bench seat. Perforated leather seats as well as second-row captain's chairs are available. The third-row seat is capable of comfortably seating adults while simultaneously providing generous storage space behind it.
"The Chevrolet Traverse is a family attitude car by all means blending great performance and design as an extra flavour,"
concluded Corm.
The Traverse has 360-degree safety system that helps protect passengers before, during and after a crash, including new anchor pretensions for outboard occupants. Traverse is equipped with six standard air bags: two dual-stage frontal air bags, for the driver and front passenger, two seat-mounted pelvic-thorax side-impact air bags in the first row and two head curtain side-impact air bags that cover all three seating rows. The head curtain side air bags are among the longest air bags in any production vehicle.
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Posted by Ehab Al-Abbadi
Saturday, September 13 - 2008 at 12:39 UAE local time (GMT+4)
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About Chevrolet
Chevrolet is the largest division of General Motors. Founded in 1911, Chevrolet fulfills the transportation needs of millions of people daily around the world.
In the Middle East, Chevrolet has a strong heritage stretching back more than eight decades. Today Chevrolet brings the most comprehensive range of value vehicles to customers across the region, offering superlative excitement, strong personality, value for money, safety and security from a brand that has long been a trusted partner in the region.
Chevrolet boasts the widest range of passenger cars and commercial vehicles in the Middle East, from the cost effective entry-level Spark, Aveo, Optra and Epica models to the iconic Corvette, and the full-size Caprice and Lumina sedans. Chevrolet also offers exciting and capable SUVs from the compact Captiva and mid-size TrailBlazer, to the fullsize Tahoe and Suburban, the Avalanche and Silverado pickups, the Uplander van, as well as chassis for commercial applications.
About GM
General Motors Corp. (NYSE: GM), the world's largest automaker, has been the annual global industry sales leader for 77 years. Founded in 1908, GM today employs about 266,000 people around the world. With global headquarters in Detroit, GM manufactures its cars and trucks in 35 countries. In 2007, nearly 9.37 million GM cars and trucks were sold globally under the following brands: Buick, Cadillac, Chevrolet, GMC, GM Daewoo, Holden, HUMMER, Opel, Pontiac, Saab, Saturn, Vauxhall, and Wuling. GM's OnStar subsidiary is the industry leader in vehicle safety, security and information services.
In the Middle East since the 1920s, GM's vehicle brands sold in the region are Cadillac, Chevrolet, GMC, HUMMER and Saab supported by a unique set of customer-focused services. GM parts and accessories are sold under the GM Parts and ACDelco brands. The regional office in Dubai covers the company's operations in Bahrain, Iraq, Jordan, Kuwait, Lebanon, Oman, Qatar, Saudi Arabia, Syria, UAE and Yemen. In 2007, GM sold 135,894 vehicles in the Middle East.
For more information:
Saada Hammad
Communications and Public Relations Manager
General Motors Middle East
Tel (+9714) 3143333
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