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Tuesday, November 10 - 2009

New stylish eyewear hits Solaris stores this Ramadan

  • United Arab Emirates: Sunday, September 14 - 2008 at 13:07
  • PRESS RELEASE

To celebrate the auspicious occasion of Ramadan this year, Solaris, the region's first dedicated outlet for high-end designer sunglasses, recently launched the latest collection of all its designer brands in-store.

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  • Solaris sunglasses.
    Solaris sunglasses.
With over 100 new models to choose from and two new brands added to the portfolio, customers will be truly spoilt for choice this month.

"To offer our customers the latest in high-end sunglass fashion, Solaris has unveiled the latest collection from Dior, Emporio Armani, Marc Jacobs, Gucci, Ray-ban, Bulgari, Giorgio Armani and Prada,"


said Katia Andrejev, Brand Manager, Solaris Middle East.

Admirers of Tom Ford timeless aviators are in for a treat with the new Hunter model. Andrejev added:" When you wear Tom Ford aviators, you are making a statement. Aviators are never out of fashion. Chic and cool - that is what you add to your look when you put them on."

The new must-have Hunter is gold framed with mirrored lenses and wired arms. Of course, the iconic designer's signature is embossed on the case and appears on the lens.

In addition, two of the most famous eyewear brands will be added to Solaris's stores; Frankie Morello, introducing 12 styles, and Missoni, with seven styles. An outstanding combination between order and disorder, structured and unstructured, Frankie Morello is known for expressing the thought of fault that is seen as an art. The Italian brand name embodies the unusual concept of wearing imperfection, mixing materials, colors and themes to create a flawless design.

If you are a fan of glamour and high-life, then grab a style from Missoni at Solaris. Embodying the technicolour knitted stripes mark, which Missoni is so famous for, the sunglasses are designed with transparent acetate frames and are guaranteed to turn heads.

In addition to Solaris's stores in Deira City Centre, shop-in-shop at Debenhams stores in the Mall of the Emirates and Ibn Battuta Mall in Dubai, The Avenues and Kuwait International Airport in Kuwait, Villagio Mall in Qatar, expansion plans are set for Solaris to open new stores in Dubai, KSA, Oman and Bahrain. Commenting on the new stores opening, Andrejev said:" Not only we are introducing more brands and new collections, but we are opening soon new stores in Dubai Mall, Dubai Marina Mall and Arabian plaza in Dubai; Mall of Arabia in Jeddah- KSA and Bahrain City Center in Bahrain.
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Notes and media contacts

About M.H. Alshaya Co.
M.H. Alshaya Co. is a leading international franchise operator for over 40 of the world's most recognized retail brands, including Starbucks, H&M, The Body Shop, Foot Locker, Mothercare, Debenhams, River Island and Boots. The company operates over 1,400 stores across six divisions: Fashion & Footwear, Health & Beauty, Food, Casual Dining, Optics and Pharmaceuticals.

M.H. Alshaya Co. stores can currently be found in 16 markets across the Middle East, North Africa, Turkey, Cyprus, Russia, Poland and Egypt. More recently, the company launched operations in Slovakia, Czech Republic and Hungary. It employs more than 14,000 people from over 35 nationalities.

The company has established itself as the industry leader across these territories through a combination of local market understanding and a comprehensive commitment to customer service. Growth in each of its operating divisions and brands is supported by continuous investment in talent and infrastructure. It applies best practices in retail operations, merchandising, marketing, information technology, logistics, real estate, human resources and financial controls.

M.H. Alshaya Co. is the retail business of the Alshaya Group, which was founded in Kuwait in 1890 and today represents one of the most dynamic companies in the Middle East. In addition to its retail operations, the Alshaya Group is active in a number of other sectors including real estate, automotive, hotels, trading and investments.

About Solaris
Solaris was founded in October 1994 with the opening of its first store in Paris, France. As the leading name in the optical industry, which represents over 70 well-known brands across four countries, Solaris is at the forefront of the luxury eyewear industry. Solaris offers the best models from world-leading brands such as Gucci, Versace, Rayban, Armani, Dior and Oakley

Solaris entered the Middle East in partnership with M.H. Alshaya Co. in 2007, as the region's first dedicated outlet for high-end designer sunglasses. Currently Solaris has a presence in the region with stores in Dubai, Qatar, Kuwait and KSA. Future plans include the opening of more stores in UAE, KSA, Oman and Bahrain.
For further information, please contact:
Kim Pinto/ Riham Musleh
ASDA'A Public Relations
Tel: +971 4 3344550

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