Volkswagen launches ground-breaking www.Volkswagen2028.com website

The Wolfsburg-based automaker presents its vision of the automotive world 20 years from now in this ground-breaking Webspecial. The lavishly designed website centers around a short interactive film which gives the viewer an informative and entertaining introduction to the subject.

In the film, which takes place in 2028, a father tells his son about the automobile world of 20 years ago, while the present-day Internet user can select any of numerous links to take a look at the automotive future.

Developers and designers from Volkswagen Research accompany users on their journey and explain the visions of tomorrow's automotive world in simple language, providing fascinating insights into today's technological approaches aimed at paving the way for a sustainable and innovative future.

At the same time, these insights underscore the Volkswagen brand's claim to already epitomise "Das Auto." and the brand's vision to be the world's most innovative high volume automaker.

Hans-Dieter Keller, Managing Director of Volkswagen Middle East said:

"This Webspecial is a great way to present in simple terms the Volkswagen vision of the automotive industry in the next 20 years. Volkswagen engineers and designers together with trend researchers are jointly providing breakthrough answers to the question 'how will we drive in the future?' At Volkswagen we constantly strive to innovate and improve the automotive industry to keep it sustainable and rewarding for millions of drivers all around the world."

Jochen Sengpiehl, Head of Marketing, Volkswagen Passenger Cars brand, explained. "Our designers and developers have created three innovative vehicle concepts exclusively for this Webspecial in order to illustrate the automotive world of tomorrow. We have called them 'one', 'ego', and 'room.' They give an idea of the shape that our visions of the future could take. They demonstrate how the cars of the future can communicate with traffic lights, how holographic displays in the cockpit can assist the driver and how we can generate even more driving pleasure and still keep our cars emission-free."

Intuitive navigation guides the user through the website, which combines classical film sequences with 3D effects.