• HSBC

HP SPO rolls out 'Open Force' scheme in the Middle East after successful worldwide trial in the region

  • United Arab Emirates: Monday, September 15 - 2008 at 09:49
  • PRESS RELEASE

HP Middle East announced the roll-out across the region of its 'Open Force' scheme following a successful global trial which took place in the UAE and KSA.

The new initiative offers substantial financial support to large and medium HP retailers aimed at increasing the sales force, profit margins and providing enter new territories.

The scheme also aims to fill some of the skills shortages being experienced in the technology sector by providing qualified, highly skilled sales people.

HP will provide local funding for the recruitment of sales managers, salary payments, regular performance reviews and necessary support where needed.

As part of the training, the sales managers will also attend a HP Sales Academy twice a year to increase sales skills and knowledge.

Bernhard Isemann, SPO Manager, HP Middle East, commented:

"We are extremely proud that the successful trial took part in the Middle East, and look forward to many of our retailers benefiting from this exciting initiative. It's our aim to help our partners increase profitability, sales skills and business growth."


Gigi George, Business Unit Head of Value Enterprise Computing Systems, Alpha Data, said: "The initiative has improved our open space by up to 50% and helped us have a more focused approach in the market place. We have received a great amount of support from HP which has provided us with the opportunity to improve our skills sets including sales and customer relations."

The scheme has been piloted with 25 people in the Middle East over the past twelve months and due to its success, HP plans to expand the programme geographically and the number of recruits across the region.
Bernhard Isemann, SPO Manager, HP Middle East. 
Bernhard Isemann, SPO Manager, HP Middle East.
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About HP
HP focuses on simplifying technology experiences for all of its customers - from individual consumers to the largest businesses. With a portfolio that spans printing, personal computing, software, services and IT infrastructure, HP is among the world's largest IT companies, with revenue totaling $110.4 billion for the four fiscal quarters ended April 30, 2008. More information about HP (NYSE: HPQ) is available at www.hp.com.
About HP Middle East
HP is the largest technology and solutions provider in the Middle East with 1100 employees and subsidiaries in Dubai, Abu Dhabi, Riyadh, Cairo, Ramallah, Qatar, Oman and 2 service Joint Ventures in Kuwait and Bahrain servicing the GCC, Egypt and the Levant. HP has been present in the Middle East since 1968 and opened its first regional office in 1994. HP Middle East is the market leader for enterprise, small and medium business and consumer technology products and offers a large portfolio of solutions and services in various business domains.

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