Feminine styles nod to English tradition with fantasyland prints, elegant ruffles, delicate lace and pussy bow detailing.
Understated chic echoes the simplicity of classic shapes and textures.
Key colour themes are enriched with warm earthy tones, vibrant russets and chic neutrals, infused with pretty pastels and a scattering of denim.
The 'puritan' look celebrates military precision with chic tailoring creating a strong silhouette softened with ruffles and lace.
'Rock folk' talks of attitude, headlining the golden era of the 1970s.
Flares and paisley all feature in this ultra cool collection.
Paying homage to English traditions is the 'Bloomsbury' look with elegant knits and tea dresses telling a good old English tale.
Encounter woodland prints, pale pastels and vintage denim in the Ladbroke Grove.
For those who prefer the street Urchin look, NEXT has introduced a fearless independent style with grey scale separates underlining yellow and plum.
Green fans can join the Green Party at NEXT which features strong tartan and chunky knits in green.
One of the key note items is the ruffle checked shirt which is a safe piece for the season ahead.
The new collection is available from over 50 NEXT stores in the region, operated through an exclusive tie up with Kuwait based M.H. Alshaya Co., a leading international franchise operator for over 40 of the world's most recognized retail brands.
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NEXT unveils the key trends for new collection
- Bahrain: Tuesday, September 16 - 2008 at 10:07
- PRESS RELEASE
The new collection from NEXT heralds the return of key trends - military precision, 1970's rock folk glamour and the must-have print of the season, tartan.
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About NEXTThe launch of the NEXT retail chain in February 1982 had a major influence on High Streets throughout the UK, shaping the future of fashion retailing. The continued success of NEXT's unique and innovative shopping concept has provided the company with an outstanding record of achievement in a comparatively short period of time.
The first store opened with an exclusive co-ordinated collection of stylish clothes, shoes and accessories for women. Collections for men, children and the home quickly followed. NEXT clothes are styled by the in-house design team to offer consistency of style, quality and value for money with a contemporary fashion edge.
Today NEXT trades from over 380 stores in the UK and Eire and 80 franchise stores overseas. Over the last few years several larger format stores have opened across the UK.
About M.H. Alshaya Co.
M.H. Alshaya Co. is a leading international franchise operator for over 40 of the world's most recognized retail brands, including Starbucks, H&M, The Body Shop, Foot Locker, Mothercare, Debenhams, River Island and Boots. The company operates over 1,400 stores across six divisions: Fashion & Footwear, Health & Beauty, Food, Casual Dining, Optics and Pharmaceuticals.
M.H. Alshaya Co. stores can currently be found in 16 markets across the Middle East, North Africa, Turkey, Cyprus, Russia, Poland and Egypt. More recently, the company launched operations in Slovakia, Czech Republic and Hungary. It employs more than 14,000 people from over 35 nationalities.
The company has established itself as the industry leader across these territories through a combination of local market understanding and a comprehensive commitment to customer service. Growth in each of its operating divisions and brands is supported by continuous investment in talent and infrastructure. It applies best practices in retail operations, merchandising, marketing, information technology, logistics, real estate, human resources and financial controls.
M.H. Alshaya Co. is the retail business of the Alshaya Group, which was founded in Kuwait in 1890 and today represents one of the most dynamic companies in the Middle East. In addition to its retail operations, the Alshaya Group is active in a number of other sectors including real estate, automotive, hotels, trading and investments.
Editorial contact
Lisa George/Meral Hassan
ASDA'A Burson Marsteller, Dubai
Tel: 0097143344550
Posted by Eman HassanTuesday, September 16 - 2008 at 10:07 UAE local time (GMT+4)
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