du introduces broadband speeds for UAE consumers on par with highest in Middle East

Consumer:

Three new broadband offers from du will allow residential customers serviced by du to now access the internet at speeds of 4Mbps, 8Mbps and an unprecedented 12 Mbps, the fastest accessible broadband speed in the UAE for home users.

The high speed broadband access is ideally suited to meet demands of high-bandwidth applications such as watching streaming videos, listening music, watching live sports, heavy data downloads and online gaming. All the three high speed broadband come as a packaged solution, pre-bundled with anti-virus and anti-spyware software to offer the highest levels of security and peace-of-mind while surfing the internet.

Farid Faraidooni, EVP Commercial, du, said:

Our new broadband packages will significantly enhance our customers' internet browsing experience. 12 Mbps is a giant leap forward in terms of speed and a milestone in our efforts towards excellence through product innovation. This offering further underscores our ambition of raising the level of telecommunications in the UAE to best in class international standards and taking the lead in this sector.'

Existing du customers who want to subscribe to a broadband package or upgrade their existing broadband package can do so by calling the 24 hour du Customer care.

New customers in residential areas serviced by du can subscribe to du broadband internet services by visiting du shops at the following locations:

• Dubai Media City Building #14, Ground floor

• Ibn Battuta Mall (Persian Court)

• du kiosk, Mall of the Emirates (near Carrefour)

• Jumeirah Centre, Jumeirah beach road (near Spinney's)

• Dubai International Financial Centre (DIFC), Precinct Building No. 4, next to Emirates computer shop

• Jumeirah Beach Residence, Sadaf Tower, Plaza floor,

Business Broadband:

du's new offer for business customers, the business 'broadband unlimited plus' package, allows them to increase their broadband unlimited Internet speeds up to 4 times without any additional charges if subscribed for a period of one year. Beginning in September, the offer is available to all existing and new fixed-line business customers for a limited period.

Faraidooni outlined the benefits of the business offering, saying:

'Speed & reliability are critical when accessing information and taking business decisions. Businesses are increasingly utilizing & relying on the Internet for work related emails, research, e-commerce and to access relevant information on a day to day basis. Our offer is simple yet powerful enough to create a real impact on our customers' business through high speed data uploads and downloads at no extra cost.'

The business 'broadband unlimited plus' package is ideally suited for companies that regularly access the Internet and require high download & upload speeds, unlimited usage, zero downtime & 24 x 7 customer support. The offer comes with the added benefit of optional Value Added Services (VAS) from a suite of packages in du's web hosting and messaging products.

All du business 'broadband unlimited' customers enjoy the convenience of high speed 'always-on' Internet, a fixed monthly fee for unlimited symmetrical access and a robust network providing high performance and productivity.