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Coast captures sophisticated elegance of couture in its new collection
- United Arab Emirates: Wednesday, September 17 - 2008 at 11:18
- PRESS RELEASE
This season Coast introduces a collection that embraces the sophistication and elegance of couture.
Coast's 'Parisienne Collection' centres around beautifully tailored design classics perfect for any occasion; a lightweight stripy knit, exquisitely cut wide legged trousers, a timeless cocktail dress and chic accessories such as a clutch bag and leather gloves.
These pieces are designed to effortlessly take one from sipping espresso in an elegant café, to an evening stroll by the river, under twinkling lights and a smattering of stars.
Gorgeous, glamorous tailoring are evident in shapes that are structured in luxurious fabrics, with couture styling. Clean simple shapes become showstoppers through attention to detail; a pleated duchess satin dress in luscious porcini, a structured satin wrap top with sleeves that fall off the shoulder, a vibrant red taffeta shirt and intricately pleated skirt, all creating dramatic silhouettes that echo the theatre of the surroundings. An ethereal pleated chiffon dress in timeless midnight blue, with Grecian knot detail, adds an enchanting air.
Coast's new collection is prominent with styles, colours and detailing derived from nature. Leaf imagery, appliqué, and a colour palette of soft greys, greens, midnight blues and creams invoke a feeling of natural innocence. The fairytale theme is echoed in the fragility of a printed halter neck worn, delicate layers of chiffon and georgette adorned with ditsy prints and delicate beadwork.
A famous landmark requires an essence of practicality and an indulgent cream wool coat keeps you warm against the season's chill. However, style is never compromised and an exquisite cut, outsized collar and waist - cinching belt detail means you're outerwear is as stylish as any little black dress. The Coast collection houses a cocktail dress in classic black; with oversized bow detailing in contrasting white, the design epitomises glamour with its stunning simplicity. The line is punctuated with accent colours, vivid reds, rich purples, and tones of turquoise and greens add depth and excitement to the classic seasonal colour palette.
Coast's accessories incorporate elements from the collection, with complimentary fabrics and colours, but their intricate attention to detail, and unique design ensure they're still stars in their own right. A dramatic oversized clutch with bow detailing, hand worked chokers and cuffs, generous corsages, dramatic hatinators and headpieces, and ropes of romantic pearls are sure to excite.
Coast's second footwear collection is steeped in high-octane glamour. Styles extend from chunky platforms, chic courts and peep toes to sweet ballet flats. It's all in the finishes, from oversized embellishment, to satin and leather corsages and art deco curves. A jewel tone colour palette, of rich purples, reds, and midnight blue is accented with pewter, and gunmetal grey.
Coast's unique designs take influence from the season's key trends, creating a stunning collection that allows you to create an individual look, dressing to please yourself and inspire those around you.
Coast is brought to the region by Kuwait based M. H. Alshaya Co., a leading international franchise operator for over 40 of the world's most recognized retail brands.
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Notes and media contacts
About Coast:Coast is a destination for special occasions, selling beautifully designed, contemporary quality clothing for fashion aware women aged between 25 and 45, whether it's a day at the races, a wedding, or meeting friends for dinner. Every Coast garment is exclusively designed in-house by its talented design team, who take inspiration from a number of different sources whilst also looking closely at the current fashion trends.
About M.H. Alshaya Co.:
M.H. Alshaya Co. is a leading international franchise operator for over 40 of the world's most recognized retail brands, including Starbucks, H&M, The Body Shop, Foot Locker, Mothercare, Debenhams, River Island and Boots. The company operates over 1,400 stores across six divisions: Fashion & Footwear, Health & Beauty, Food, Casual Dining, Optics and Pharmaceuticals.
M.H. Alshaya Co. stores can currently be found in 16 markets across the Middle East, North Africa, Turkey, Cyprus, Russia, Poland and Egypt. More recently, the company launched operations in Slovakia, Czech Republic and Hungary. It employs more than 14,000 people from over 35 nationalities.
The company has established itself as the industry leader across these territories through a combination of local market understanding and a comprehensive commitment to customer service. Growth in each of its operating divisions and brands is supported by continuous investment in talent and infrastructure. It applies best practices in retail operations, merchandising, marketing, information technology, logistics, real estate, human resources and financial controls.
M.H. Alshaya Co. is the retail business of the Alshaya Group, which was founded in Kuwait in 1890 and today represents one of the most dynamic companies in the Middle East. In addition to its retail operations, the Alshaya Group is active in a number of other sectors including real estate, automotive, hotels, trading and investments.
For further information, kindly contact:
Lisa George / Meral Hassan
ASDA'A Burson Marsteller, Dubai
Tel: 0097143344550
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