Virgin Megastore wins Best Retailer at GAMES 08 Awards

"Having diversified from our original core product; music, we have striven to offer the ultimate entertainment experience across all of our products" said Elie El Massih, Marketing Manager, Virgin Megastore Middle East. "We're very proud of our stores' reputation across the region and the award is another milestone, recognising the achievements of the dedicated team."

The finalists in the category were marked out of ten covering 6 criteria; choice of games, merchandising, branding & POS opportunities, overall store experience, promotional opportunities and availability of formats. Virgin Megastore, which diversified a number of years ago from its primary core product of music, has steadily increased shop floor space for its games section and provided dedicated staff to cater to the needs of the huge gaming market. This strategic shift has allowed Virgin Megastore to focus its highly trained people on the products in their area of expertise thus allowing it to better serve its customers.

The founders of GAMES 08, Computer and Video Game Industry Leaders Microsoft, Pluto Games, Red Entertainment Distribution, and PlayStation Division Sony Gulf said:

"Virgin Megastore has proven time and again its dedication to providing a compelling in-store experience from its dedicated shop floor teams right through to the procurement teams enabling the right products backed up by the right product knowledge, to hit the shelves at the right time."

Recently, Virgin Megastore adopted new approaches towards building the complete entertainment concept, such as the Euro 2008 gaming competitions at the Mall of Emirates, which invited customers to compete against one-another for the chance to win a Playstation 2. It is also the venue of choice for visiting artists to hold their press conferences and public appearances including celebrities such as Ragheb Alama, Tiesto, Scorpions, Karl Wolf.