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Thursday, December 3 - 2009

Al Rabie launches comprehensive in-house training on dairy foodstuff and juice production

  • Saudi Arabia: Thursday, September 18 - 2008 at 13:24
  • PRESS RELEASE

Al Rabie Saudi Foods Co. Ltd., a leading producer of dairy products and juices in the Kingdom of Saudi Arabia and a large juice manufacturer in the Middle East, has announced that it will be conducting a series of in-house training programs to enhance employee performance and technical knowledge.

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  • An image from the staff training sessions Al Rabie launched.
    An image from the staff training sessions Al Rabie launched.
The programs will introduce the latest technological trends and processes and the skills needed to meet consumer needs, with emphasis on the development of technical staff. The training initiative will also reinforce the importance of Al Rabie's operations in promoting a healthy lifestyle throughout the country and the region.

"Technologies and techniques used within the food and beverage sector continue to rapidly evolve in line with constantly changing consumer preferences, tighter regulatory requirements, and highly competitive markets. This training will mould our employees into technically-proficient workers who at the same time are fully aware of the social significance of their work; it also maintains our market edge and solid industry reputation,"

said Monther Al Harthi, General Manager, Al Rabie.

The training programs are part of corporate responsibility initiatives implemented by Al Rabie to maintain a highly skilled and professional staff that is responsive to the latest industry developments. It reflects the company's impetus on improving internal services and sustaining an unblemished company reputation for high quality products.

"Our industry-leading status is a result of our emphasis on process management and human resource development. Further, more than our business excellence, it is our strong commitment to public health and consumer satisfaction that drives us to implement these programs and maintain our operational excellence," concluded Al Harthi.
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Notes and media contacts

About Al Rabie:

Established in 1980, Al Rabie is a pioneering producer of dairy products and juices in the Kingdom; its present core businesses are juices, nectars, still drinks and dairy products. It was the first dairy and juice company in the Middle East and the third internationally to use TetraPak's Tetra Prisma aseptic packaging. Furthermore, Al Rabie was awarded the King Fahd prize for the ideal factory in safety measures for four consecutive years, from 1994 to 1997. Al Rabie's home base, Saudi Arabia, currently accounts for almost 70 per cent of the Gulf's food and beverages sector, providing the beverage producer the opportunity to extend its market reach across the Arab World and beyond.

For further information, please contact:

Orient Planet PR & Marketing Communications
P.O. Box 23345 Dubai, UAE
Tel: 00971 4 398 8901
Fax: 00971 4 398 8941

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