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Friday, November 27 - 2009

Peacocks displays distinct looks for the new collection

Peacocks has launched its latest collections, one of which is the American Pie which is split into two distinct styles: one featuring check shirts, dresses, gypsy tops and denim. The other has an 'American college' feel displaying sweatshirts, motif T's and coloured bottoms with a hint of denim.

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  • Peacocks latest collection.
    Peacocks latest collection.
Telling a young story is the Tartan Army with a very clean and simple colour palette. This includes crisp sharp shirts with lacing up, corset type details and pencil skirts and plaid mini kilts.

Body shaping tailoring and high eased shift/ shirt dresses give the hourglass figure effect. These pieces stand out when accessorized with bold coloured tights and high shine patent high and flat shoes.

Workwear features smart fashionable range comprising various styles of skirts, wide leg trousers, waistcoats, dresses and various styles of jackets. These can be teamed with shirts, printed gypsy tops and knitwear.

Feminine skirt suits are worn with either very skinny or very wide belts, worn to nip in waist lines. Puff sleeve details are found on both blouses and jackets. Trouser suits are worn in a boyish manner with waistcoats and 3/4 sleeved skirts.

Nightwear has bold colours in strong shades of pink, berry and navy, running alongside complementary hints of grey and white. This comes in bold checks, star patterns and lace detail.

It also features soft, feminine feel in shades of black and white with a hint of floral. The key features of this look are lace detailing and soft florals.

Get ready for Peacocks most fashionable Women's Footwear that will wow all the fashionistas out there. Platforms, skyscraper heels and snake are key for this season and sit perfectly with the gothic romance trend.

Peacocks has a fabulous collection of boots with styles to suit every customer, also in store is the cowboy trend.

The collection for teen girls tells a Rebel transitional fashion story consisting of high
fashion styles. It also includes key ranges and features skinny jeans, high shine outerwear, foil print "rock" tops and funky face prints.

For teen boys Baltic Mission is the look for outerwear and woven bottoms, featuring a strong military theme, with a Baltic twist. Camouflage is key in this look.

There is also the Going Underground story which is a cool twist on the modern look, with a racing theme. Soft Poly Urethane (PU) jackets are key, along with bold graphic tees and biker denims. Union Jack details, checkerboard design and racing badges are also items to look out for.

There are also special collections in store for toddlers and babies featuring varied themes and designs.

Peacocks operates in the region through M.H. Alshaya Co. that operates more than 40 international brands.
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Notes and media contacts

About Peacocks

Peacocks is a leading UK value-for-money retailer which offers a wide range of clothing, footwear and homeware to meet the needs of all members of the family, with a particular emphasis on fashion, supported by outstanding value, well presented stores and excellent customer service.

The first Peacocks shop opened in Warrington in 1884. The early 1990's saw a dramatic increase in the growth of the business and now, Peacocks trades from over 415 stores throughout the United Kingdom.

About M.H. Alshaya Co.
M.H. Alshaya Co. is a leading international franchise operator for over 40 of the world's most recognized retail brands, including Starbucks, H&M, The Body Shop, Foot Locker, Mothercare, Debenhams, River Island and Boots.

The company operates over 1,400 stores across six divisions: Fashion & Footwear, Health & Beauty, Food, Casual Dining, Optics and Pharmaceuticals.

M.H. Alshaya Co. stores can currently be found in 16 markets across the Middle East, North Africa, Turkey, Cyprus, Russia, Poland and Egypt.

More recently, the company launched operations in Slovakia, Czech Republic and Hungary. It employs more than 14,000 people from over 35 nationalities.

The company has established itself as the industry leader across these territories through a combination of local market understanding and a comprehensive commitment to customer service.

Growth in each of its operating divisions and brands is supported by continuous investment in talent and infrastructure.

It applies best practices in retail operations, merchandising, marketing, information technology, logistics, real estate, human resources and financial controls.

M.H. Alshaya Co. is the retail business of the Alshaya Group, which was founded in Kuwait in 1890 and today represents one of the most dynamic companies in the Middle East.

In addition to its retail operations, the Alshaya Group is active in a number of other sectors including real estate, automotive, hotels, trading and investments.

Editorial contact
Lisa George/Meral Hassan
ASDA'A Burson-Marsteller, Dubai
Tel: 0097143344550

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