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Geert van Kuyck, Philips' Chief Marketing Officer said:
"We are very proud that we have increased our brand value for the fifth year in a row in Interbrand's annual assessment of the best brands worldwide. The consistency of our achievement clearly illustrates that our sense and simplicity brand promise, grounded in deep insights into customer and end-user needs, allows us to design and market truly differentiating products and solutions in the areas of Health and Well-being."
Dr. Jürgen Häusler, CEO Interbrand Central and Eastern Europe, said "Philips' brand value has once again showed an impressive growth rate, outperforming the key competitors. The 8% growth in brand value reveals the continued resonance of the Philips brand promise with its customers. Philips not only talks about simplicity by reinforcing the brand message at every touch point; it lives simplicity - through its focus on core activities and efficient operations. Philips managed to simplify the organization and reduce costs, and through its focus on customers and their needs the brand signals that it makes a true effort to stay attractive for customers. We at Interbrand are confident that the brand is well positioned to reap the benefits of future opportunities."
In 2004, when Philips launched its "Sense and Simplicity" brand campaign, Philips' total brand value was $4.4bn. In 2005, Philips increased its total brand value to $5.9bn, and this has steadily increased since then to attain a total value today of $8.3bn.
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Posted by Ehab Al-Abbadi
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