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Friday, November 13 - 2009

Irresistible new collection from Mothercare

  • United Arab Emirates: Monday, September 22 - 2008 at 12:07
  • PRESS RELEASE

Mothercare's new collections for babies and children are irresistible and endearing.

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  • Mothercare new collection.
    Mothercare new collection.
This season's collections also have something to suit every parent, combining different styles, patterns, fabrics and colours including some great maternity pieces, and all the essentials; from pushchairs and car seats to highchairs and cribs, at great value for money.

Babies and Children



Powder pinks, baby blues enhanced with delicate detail, super-soft snowsuits and hats are simply irresistible for both baby boys and baby girls up to the age of 12 months.

For children up to the age of three, the Special Collection includes buttoned knits and stripy styles in smart browns and greys for baby boys, while the girls will be gorgeous in rich golds and creams with floral designs.

For boys aged one to eight, beiges, browns and autumnal oranges create a trendy style with shirts, cable knits and tank tops. There are also bright blue collection with bursts of reds and hints of yellow, while waistcoats and skinny ties will keep any young lad looking super-cool.

As for girls aged one to eight years, classic elegance comes in the form of traditional tartans, rich reds, warm soft velvet and polka dot knitwear, such as a ruffle jumper or a beautiful red dress coat. For the angelic look there are soft silks and satins in coffee, cream and gold, coupled with delicate floral embroidery.

There are also a wide range of fabulous winter dress-ups. Snowman, Santa Claus, a Christmas pudding and a reindeer are just some of the wonderful costumes available for children aged up to two years.

Expectant mums and parents



For expectant mums, the simple yet elegant black dresses and jewelled tops offer a classic look, while the new military-style coat is a must have this season. Brighten up an autumnal day with the forties inspired collection; the striking jade colour can be worn with jeans or smart black trousers for any occasion.

Parents can pamper their new arrivals with Mothercare's new Natural Softie range. Offered as a gift set or sold separately, there is a top-to-toe wash, massage lotion and some nappy balm, all containing organic extracts.

Mothercare offers a sleek looking selection of travel systems which include features such as reflective trimmed strollers, and modern pushchairs that convert from forward to rearward facing in no time with minimal effort.

Bedding and Bedroom Accessories



The new 'Please Look After Me' range includes bedding and bedroom accessories such as rugs and curtain ties, plus a selection of soft toys, gifts and other baby must haves. From canvases to photo frames, a laundry bag to teddies, this range has it all.

Boys will be boys with Mothercare's fabulous selection of car-themed bedding and accessories that are guaranteed to liven up any bedroom, such as the NeeNah duvet set and the racetrack rug.

For girls, bedding and bedroom accessories adorned with bows and frills in gorgeous soft pinks and greens are complimented by whitewash furniture - perfect for any little girl's bedroom.

For the perfect gift to mark the occasion of the baby's arrival, there are special silver keepsakes classic in style, and photo frames, cushions and pretty hangers.
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About Mothercare
With over 40 years of experience, Mothercare is the UK's premium retailer for the mother-to-be, her baby and young children. Mothercare currently operates 250 stores in the UK and 221 franchise stores in 44 countries worldwide. Mothercare has a premium image throughout the world, earned through the highest quality of its products and professional customer service. All products sold in Mothercare stores meet the toughest European safety standards (certified to European Safety Standard ECE R44.03).

Mothercare has been present in the Middle East since 1984. It has established itself as the leading brand offering the finest quality fashion, home and travel accessories for children and mothers to be.

Mothercare offers a unique one stop shopping experience for children and their parents through the widest assortments of fashion and basics for babies, children 1-10 years and maternity wear. A comprehensive range of Feeding, Bathroom, Bedroom and Travel accessories is also available in most stores.

With home delivery and assembly service (where available), combined with a 6 months guarantee on Nursery, Pushchairs and Car seats, customers are reassured of the highest quality products and service.

About M.H. Alshaya Co.
M.H. Alshaya Co. is a leading international franchise operator for over 40 of the world's most recognized retail brands, including Mothercare, Early Learning Centre, Starbucks, H&M, The Body Shop, Foot Locker, Debenhams, River Island and Boots. The company operates over 1,400 stores across six divisions: Fashion & Footwear, Health & Beauty, Food, Casual Dining, Optics and Pharmaceuticals.

M.H. Alshaya Co. stores can currently be found in 16 markets across the Middle East, North Africa, Turkey, Cyprus, Russia, Poland and Egypt. More recently, the company launched operations in Slovakia, Czech Republic and Hungary. It employs more than 14,000 people from over 35 nationalities.

The company has established itself as the industry leader across these territories through a combination of local market understanding and a comprehensive commitment to customer service. Growth in each of its operating divisions and brands is supported by continuous investment in talent and infrastructure. It applies best practices in retail operations, merchandising, marketing, information technology, logistics, real estate, human resources and financial controls.

M.H. Alshaya Co. is the retail business of the Alshaya Group, which was founded in Kuwait in 1890 and today represents one of the most dynamic companies in the Middle East. In addition to its retail operations, the Alshaya Group is active in a number of other sectors including real estate, automotive, hotels, trading and investments.

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