"Love Thy Work and Co-worker", the theme of ShooFeeTV's annual Iftar

Hosted by television celebrity, Rana Sultan, the event was transformed into a joyous family gathering as ShooFeeTV's founder and CEO, Amjad Tadros, introduced every member of ShooFeeTV's staff, recounting a humorous anecdote with every introduction.

NLP specialist Pamela L'atour gave an eliminating presentation under the heading "How to Love Your Work and your Co-workers." L'atour brought to light the impact of personal feelings on an employee's performance, and how it is possible to capitalize on this concept and not only love your work, but excel at it as well. The presentation entailed several thought-provoking exercises, one of which saw the attendants reaching out to different tables to shake hands with co-workers they had not met before to, as L'atour put it, "discover the inner bonds of love that bind even strangers together."

The event was concluded by presenting excelling employees with prizes in recognition of their outstanding performance and diligence which geared ShooFeeTV towards success and excellence.

ShooFeeTV is an independent, centralized content provider enabling television viewers to see what satellite channels in the region are broadcasting. The first of its kind in the Arab world, ShooFeeTV's content includes listings for more than 150 channels; celebrity information; video clips; photographs; entertainment news and more. In addition to the high-end website available at shoofeetv.com, mobile phones, podcasts and a variety of third-party syndication services, content will be available on a 24-hour, free-to-air satellite channel, allowing true convergence of media.