Back to school with New Wave

Wella's New Wave look teamed up with local universities to hand out customized "Back-to-School" kits to students and also give them styling tips for trendy hairstyles.

Throughout the month of Ramadan, Wella had its "Chill-Out Style Zone" in the Iftar Tent at the American University of Dubai. University students were provided with a zone where they can spend time during the month of Ramadan. The Chill-Out Style Zone was the perfect spot for students to relax after Iftar.

Students also had a chance to enter into a grand raffle draw to win a stylish and trendy Apple MacBook Air laptop for their university. Students from the American University of Dubai and the American University of Sharjah entered the draw and the results were announced at the end of Ramadan.

The New Wave range of styling products from Wella is the perfect accessory for students on-the-go, who want to look their best without spending hours in front of the mirror. The collection offers products for men and women, catering to their every need. The men's products includes Ultra Strong and Strong gels for men seeking long lasting hold, while women will have a tailored end look with a selection of Twirl It (a curl shaping mouse and a hot curl spray), Tame It (a hot straightening cream and a smoothing mousse) and Boost It (a volumizing mousse and a volumizing hairspray) products.

The Premium range features Ultimate Effects products, a unisex range designed specifically to deliver the ultimate and unique styling result for those who want to stand out from the crowd.