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Through this distribution agreement, Dell will expand its channel network and further engage with the many small and medium businesses which have expressed a desire for Dell products and services.
Michael Collins, general manager, Dell Middle East, said:
'We're delighted with Aptec's appointment, which is a further step towards building our channel and fulfilling SMB customer requirements. Through this partnership, Dell Middle East will work with Aptec's regional reseller network to enhance engagement with the small and medium businesses in the region. This alliance comes at an exciting time for us, coinciding with the recent launch of the new Latitude E-Family laptops, and the next phase of the rollout of our reseller partner community programme.'
As a leading distributor in the region, Aptec is well positioned to add value to Dell's channel strategy in the region. Accordingly, Aptec intends to make appropriate investments and will maintain an inventory of Dell products, including those enterprise products which are in continuous demand by the reseller channel.
'This is an important addition to our portfolio of products and is in line with our aim to provide our channel partners with a choice of leading-edge technology,' said Bahaa Salah, Managing Director for Aptec Distribution FZ LLC. 'We are putting the right resources in place and have a clear road map towards adding value to Dell's presence in the region.'
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Posted by Siba Sami Ammari
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