• HSBC

Investments in Middle East gaming set to provide gamers with Arab franchises

  • United Arab Emirates: Wednesday, September 24 - 2008 at 14:02
  • PRESS RELEASE

Speaking at a Middle East event for the first time, the man who developed what is arguably the most famous and most profitable gaming character of all time claims that the region is on course to become a creative force in the gaming industry.

The keynote speaker at GAMES (Games Alliance Middle East Show) 2008, Ian Livingstone, product acquisition director at EIDOS and an industry veteran with over three decades of experience in gaming addressed the Middle East's trade and consumers on the changing face of the gaming industry worldwide and the trends to watch over 2009.

"The Middle East region is fast approaching the billion dollar mark in terms of turnover, and we're seeing the emergence of a local industry that is looking to cater to the passions of Arab gamers. This development can only be good news for the gaming scene as a whole, as more and more people get into gaming. Gaming is the world's largest entertainment industry by revenues and we want to see more local developers get stuck in!"


said Ian Livingstone.

Upon its release in 1996, Tomb Raider redefined gaming thanks to its revolutionary graphics, inventive game play, and involving storyline. Tomb Raider topped the British charts a record three times and contributed greatly to the success of the Playstation. Now in its twelfth year, Tomb Raider is still going strong; the eight instalment of Tomb Raider, named Underworld, will be released in the Middle East in October.

Livingstone met with the regional gaming trade at GAMES 08, including retailers, distributors, as well as a number of recently established games developers from Dubai. Part of his key note focused on the need to promote and nurture the creative talent that would become the next generation of gaming pioneers.

"It's been wonderful to come over to Dubai, to see the passion that people have here for gaming. With the industry becoming more socially acceptable and even a family pursuit thanks to the hardware pioneered by Microsoft, Nintendo, and Sony we're rewriting how games are perceived worldwide. I personally hope and believe that the Middle East has much to contribute to advancing the industry and I'm looking forward to my next trip over to the region."
Mr. Ian Livingstone, product acquisition director at EIDOS. 
Mr. Ian Livingstone, product acquisition director at EIDOS.
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Notes and Media Contacts »

About GAMES 08:
Games Alliance Middle East Show 08 (GAMES) is the first-cross industry video gaming event in the Middle East and North Africa. Founded by PlayStation Division Sony Gulf, Microsoft and regional video distributors Pluto Games and Red Entertainment, and supported by publishers such as Electronic Arts, Activision, Ubisoft, Take Two, Capcom, SEGA, Vivendi Games and THQ.

GAMES will host guest speakers as well as provide the public with preview of titles set to be released over the next 12 months. To be held on the 17th and 18th of September 2008 in Dubai's Grand Hyatt Hotel, GAMES 08 will be open for the first day to trade visitors only. Pre-registered consumers can visit on the afternoon of the 18th from 6pm onwards.

For more details please contact:
Aimee Murthy
+ 971 4 3901630

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