Etihad Airways, Travelport GDS establish long-term partnership

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The agreement is multi-phased and will see Travelport GDS, through its business intelligence subsidiary Shepherd Systems, partner with Etihad to develop and implement a portfolio of customized data analysis solutions. These will incorporate Travelport's AcuitySM application, the industry's first web-based tool which is able to integrate and analyze airline industry data from multiple sources using a common user interface.

Etihad will also utilize Travelport's BeaconSM market analysis solution, which enables airlines to proactively identify and exploit potential business opportunities, maximizing commercial performance by identifying market trends, growth patterns, traffic and other revenue opportunities.

Gordon Wilson, President and CEO of Travelport GDS, said:

'Travelport is delighted to partner with Etihad to develop business-transforming applications that can help the world's fastest growing airline to continue its rapid commercial expansion.'

'This long-term partnership represents a considerable investment on our part in this area of our business which goes well beyond traditional GDS activity and acknowledges the unique capabilities and flexibility that Travelport brings to the business intelligence market. Partnering with a forward-thinking carrier such as Etihad to develop innovative solutions underscores that our market intelligence capabilities are not limited to the analysis of data from our own GDS,' he added.

Richard Dawson, Etihad Airways' Executive Vice President Information Technology, said:

'As Etihad Airways continues its rapid expansion and grows in business maturity, we are looking continually to harness IT technology to enhance the airline's bottom-line performance. As Shepherd Systems' launch partner for this application, we are working closely to ensure the capabilities offered by Travelport's systems meet our business needs.'

'By helping to develop a leading edge sales information platform, Travelport GDS and Shepherd Systems should enable our global sales teams to identify and exploit commercial opportunities more effectively,' he added.

Travelport's Acuity application delivers breakthrough capabilities in airline business intelligence and market analysis for customers. Creating a more effective and efficient approach to data analysis and enhancing key decision making, Travelport's Acuity combines the ability to analyse booking data from various sources such as ticketing, sales, revenue and cost data in a single tool with a common user interface. Previously, airlines would use one tool to analyse booking data, another to analyze ticketing data, etc.

Travelport GDS provides business intelligence services to a wide range of airlines, travel agencies and other travel providers as part of its broad portfolio of services to the travel industry.