Galadari Investment Office announces corporate rebranding with Cato Partners

By applying proprietary methodologies to the exercise including the strategic input of Broader Visual Language, Cato Partners has recreated and revitalized the GIO brand so that it emphatically reflects its expanding portfolio.

In very recent times, the corporation has branched out from the foundation of GIO Developments to include GIO Hospitality, GIO Acquisitions and GIO Investor Club.

"Our brief was clear. We were given a categorical instruction to recreate the brand in a new and dramatic image that would clearly reflect the current standing of this dynamic company and the initiatives it has employed to rise above the prevailing high standards in the regional real estate sector and firmly establish itself as a versatile, distinctive and timeless luxury holding company," said Dadi Motiwalla, managing director, Cato Partners.

He further elaborated on the GIO doctrine and its short and long term aims.

"By taking into account Rashid Galadari's vision for the company and combining that with our experience and understanding of what the client was looking for, we were able to create a 'new' GIO brand that underscored the key attributes which have set this company apart. Let me just say that simplicity, elegance and class have been the engines which have powered GIO to the top floor, so to speak and we have incorporated exactly these elements," he added.

Cato Partners, an acknowledged world leader in corporate brand management and design, was founded over three decades ago by Ken Cato, the world renowned brand expert.

Its extensive and diverse client portfolio boast top of the range companies like Dubai World Central, Dubai Airports, BenQ, Cadbury Schweppes, GlaxoSmithKline, and Hyatt Regency Hotels.

The dynamics between the two professionals and their concepts struck the right chord.

"At GIO, our belief has always been that when you do something, you do it right," said Rashid AW Galadari, chairman, GIO, when asked about why he opted for Cato Partners. "Its portfolio speaks eloquently for itself and Ken is an exceptional force in his area of expertise. He immediately grasped our priorities and was 'away and running', armed with what we stood for. Being (one of) the top 5 brand specialists in the world made him an obvious choice for us and not only was there rapport from Day One but we truly felt we were in good hands and reading from the same page."

Commenting on the outcome of the venture, he said, "We believe the brand is more mature now - it has more depth and definition and exemplifies our present key position not just as a market leader but as a trendsetter. The GIO brand entity has grown into a luxury holding group and the exterior look synchronizes with what we are doing now and challenges we take on in the future." he added

"Working with a design-orientated company like GIO has been an absolute pleasure," said Ken Cato.

"This group's existing relationships with Philippe Starck and Gianfranco Ferré are ample proof of a forward looking international approach and this is what we've created, a brand that is truly global and will soon be recognizable the world over."

GIO's new look is also being showcased at the GIO-sponsored DIFC Ramadan tent, where Iftaar and Suhour can be enjoyed till 2 am every night till Eid.