The campaign - The Human Thread - focuses on Limitless' philosophy that it is people, not buildings, who matter most when it comes to sustainable development.
The company is 'weaving humanity into the urban fabric' by delivering distinctive, environment-friendly projects that make the people who will live and work in them feel more connected.
Saeed Ahmed Saeed, CEO of Limitless, said: "Our vision is to enhance and enrich people's lives, and to do that we must start with a blank canvas and consider the needs of humans from the outset in the design of our projects.
"We want to bring people closer - to one another and to their community - by applying the human thread in our projects globally.
For example, by designing our projects around people, not cars, we can create communities where people can walk or cycle in safety and comfort, and travel in eco-friendly alternatives to the car, meaning less time in traffic and more time with those who matter most.
"Limitless is also creating spaces as well as structures. We have always believed that public, outdoor areas are just as important as buildings, which is why all of our large-scale master planned developments include extensive open space - parks, plazas, lakes - where people can walk, relax or socialise, and feel connected to the environment they live in."
The campaign begins this week in the UAE and the rest of the GCC, with a global roll out in 2009. It includes print media and outdoor sites, as well as extensive indoor space at Cityscape Dubai next month.
Find out more about The Human Thread and its role in Limitless developments by visiting the Limitless stand (ZJ20) at Cityscape, where the company is showing 11 global projects including three in the UAE: Arabian Canal, Downtown Jebel Ali and World Island Resort.
Also on show are Sanaya Amman (Jordan); Al Wasl (Saudi Arabia); Khimki Region (Russia); Bidadi (India); Puteri Harbour and Malaysia International Halal Park (Malaysia); Halong Star (Vietnam) and Rasuna Epicentrum (Indonesia). Limitless projects, currently valued at over $100bn, span more than 20,000 hectares and will accommodate around three million people.
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Limitless puts people first with new global campaign
- United Arab Emirates: Sunday, September 28 - 2008 at 09:35
- PRESS RELEASE
Limitless is embarking on a multi-million dollar campaign to highlight how it creates life-enhancing developments that are designed around people - for a better way of living.
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Note to editors: Limitless worked with Dubai-based TBWA to produce The Human Thread.Limitless LLC, a Dubai World company, is an integrated global real estate developer across all market segments, delivering distinctive, sustainable developments.
Established in July 2005 and built upon the philosophy of 'delivering distinction', Limitless has three specific areas of expertise: master planning large urban communities, waterfront development and the implementation of large scale balanced projects.
Limitless currently has 11 global projects, worth more than $100bn, in eight countries, with more to come in Europe, Africa, the Middle East, Asia and the Far East:
UAE
Arabian Canal: $11bn, 75 km man-made waterway and $50bn, 14,000 hectare canalside city for more than 2.5m people
Downtown Jebel Ali: $13bn, 200 hectare mixed-use development consisting of four quarters, each with its own iconic, individually-themed plaza. Downtown Jebel Ali will have nearly 330 buildings, including 237 residential towers
World Island Resort: $350m, ultra luxury island resort with 53 villas and water homes, including 23 privately-owned villas. Resort's focus is health, wellbeing, gastronomy and art
MALAYSIA
Malaysia International Halal Park, Selangor State: The world's first fully-integrated Halal centre, this 1115 hectare complex will house 200,000 people. There will also be food manufacturing plants, training and research centres, offices, leisure and retail facilities
Puteri Harbour: $450m, 44 hectare development of landed waterfront homes - with individual berthing - and high-end condominiums. A 60-40 joint venture with UEM Land, this will be the country's first luxury waterfront enclave
VIETNAM
Halong Star: $220m, 125 hectare mixed-use development with residential units, hotels, and education, cultural and recreational facilities, overlooking Halong Bay, a UNESCO-sanctioned world heritage site
INDONESIA
Rasuna Epicentrum: $1.7bn, 33 hectare mixed-use project in Jakarta's Golden Triangle business district.
SAUDI ARABIA
Al Wasl: $12bn, 1,400 hectare mixed-use development near Riyadh, including 55,000 homes plus mosques, educational facilities, offices, malls and hotels
JORDAN
Sanaya Amman: $300m, 200 metre residential twin towers that will be the tallest buildings in Jordan. First 'green' building in the country, with 500 luxury apartments as well as a retail, entertainment and leisure plaza
RUSSIA
Khimki Region, Moscow, Russia: 113 hectare development near Moscow, with 4,500 homes as well as schools, retail and commercial elements. The project is a 50-50 joint venture with leading Russian developer RDI, and will accommodate around 12,000 people
INDIA
Bidadi, Bangalore, India: $12bn, 4,000 hectare mixed-use development, including 1,000 hectares of office/commercial space, near Bangalore. The first of five new towns planned by the Government for the outskirts of the city, Bidadi will house up to 750,000 people
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