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Samsung expands presence in the local storage market

  • Middle East: Sunday, September 28 - 2008 at 11:58
  • PRESS RELEASE

Samsung Electronics Co., Ltd., a worldwide leader in consumer electronics and innovative technology solutions, has appointed Active IT Distribution, a subsidiary of Global Distribution, to handle distribution of its diverse range of storage products in the Middle East and East Africa region.

The global rise in digital devices and the associated hunger for data has seen a tremendous boom in the storage market in the Middle East and Africa region. Active IT Distribution's years of experience in the distribution of storage products and clear go to market strategy will equip Samsung with the support to take a leading stake in this market by the end of the year.

"With the incredible growth of the storage market in the region we found it was necessary to seek out a distribution partner who would be able to partner with Samsung in this market,"


said Madhav Narayan, general manager, IT Division , Samsung Gulf Electronics.

"We believe Active IT Distribution's unparalleled experience and in-depth understanding of the local market will help us position Samsung as one of the region's leading storage brands

Active IT Distribution was started in January 2007 and is a leading IT Distribution Company in the region. With a team of dedicated professionals, focused, trained and experienced with a mission to meet and exceed the demands of the reseller and their customer Active IT Distribution is set to contribute significantly to the growth of Samsung in storage market.

"Samsung is known for providing customers with cutting edge storage technology. Samsung is known for being the first to introduce new products to the market, like the recent release of the world's first half-terabyte (500GB) 2.5" mobile hard drive, Spinpoint M6," said Parvez Ahmed, Managing Director, Active IT Distribution. "We are looking forward to working with such an innovative company and bringing these world class products to the region."

Released earlier this year the Spinpoint M6 is designed to fit the industry's standard 9.5mm height dimension and armed with a massive 500GB capacity, the drive is targeted to meet the growing storage needs of today's notebook computers as well as slim form factor PCs and high density mobile applications.
Madhav Narayan, general manager, IT Division , Samsung Gulf Electronics. 
Madhav Narayan, general manager, IT Division , Samsung Gulf Electronics.
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About Samsung:
Samsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2007 consolidated sales of $103.4bn.

Employing approximately 150,000 people in 134 offices in 62 countries, the company consists of four main business units: Digital Media Business, LCD Business, Semiconductor Business, and Telecommunication Business. Recognized as one of the fastest growing global brands, Samsung Electronics is a leading producer of digital TVs, memory chips, mobile phones and TFT-LCDs.

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