Xerox brings "Your New Work Place" to Gitex 2008

Printing and document management experts will be on hand to give visitors an in-depth insight into the dynamics of 'Your New Workplace', the total solution (integrated hardware & software) that is customized for their unique business challenges and discuss the value proposition which this offers to them. Xerox will be participating through their Master Distributor, Computer & Communication Systems, CCS, at hall 4, stand B4-40.

The Middle East market has always been of great importance to Xerox with huge investments being made year on year in this region. Xerox forecasts are bullish for this region and this comes in line with considerable ME growth experienced over the last few years and key market indicators by leading international analysts on the size & potential of the IT market in general and the ME printing industry in particular

Xerox Senior VPs will be attending the show this year, underscoring the growing importance of this region, and Gitex 2008 as a key industry forum to attend. Roy Harding, Vice President, Office business, Xerox (DMO) and Marcus Childs, Vice President and General Manager Xerox Middle East and Africa will be present to meet regional customers & partners. They will be exchanging views on the future of the printing and document management industry, the role of partnerships & channel as well as the wide spectrum of innovations that Xerox is providing to their customers to meet their specific needs and challenges in an increasingly competitive environment.

"It goes without saying that Gitex is an ideal platform for Xerox to showcase its latest innovations. This year we are demonstrating how our customized hardware and software solutions are integrated to create 'Your New Workplace' and help customers overcome their common business challenges,"

said Dan Smith, Office Marketing Manager, Xerox Developing Markets Operations.

"This can be achieved by making sure that companies are always Secure, Productive, Integrated, Colorful, Simple and Green which are the elements of "Your New Workplace."

Visitors to the show will get a closer look at Xerox's new & extensive range of advanced and affordable innovative printing solutions ranging from digital multifunction systems, monochrome laser printers, colour laser printers, digital scanners, network printers and workgroup fax machines to printers for consumers at a competitive & affordable price.

Xerox Printing solutions which will be launched & showcased at Gitex 08 will include:

- True green printing: The Xerox Phaser 8560, colour laser printer, with the revolutionary Solid Ink technology which is unique for Xerox, small in size printer that gives offices amazing and powerful features without affecting the environment.

- The WorkCentre 7600 series, an advanced colour multifunction system is Xerox newest and fastest products that print, copy, scan and fax while leveraging the company's Extensible Interface Platform (EIP). This new WorkCentre system combined with EIP represents a new era for the multifunction system. It shatters the perception that an office MFP is just a piece of hardware. The system adapts to the way you work - instead of the other way around.

- The Phaser 3250, Xerox latest affordable black-and-white network laser printer, powerful little printer with exceptional value packed with advanced features to help workgroups in companies of all sizes work more efficiently at a price that won't break the bank.

- The Phaser 6115 MFP designed to help businesses of all sizes increase efficiency and productivity. This new Xerox printer packs print, copy, fax and colour-scanning features into a compact device that is inexpensive and easy to use with features that make it more secure and colorful.

Xerox will be also demonstrating live on their stand innovative software applications that can be integrated with Xerox MFPs to empower the modern office across different industry verticals (Retail Health, Legal, Finance, Government) such as:

- Xerox Extensible Interface Platform (EIP) - with the EIP your Xerox Multifunction Printer can adopt to fit the way you work, not the other way around. EIP is a software platform upon which developers can use standard web-based tools to create server-based application that can be configured for the MFP's touch-screen user interface.

- Xerox Scan-to-PC-Desktop - Xerox scan to PC Desktop allows you to scan hard copy documents to electronic form and automatically routes these files to your desktop, email or network folder.

- Xerox Docushare - an easy to use, secure, Web-based document and enterprise content management (ECM) application that enables users to capture, manage, retrieve, and distribute information easily, regardless of skill-level or location. Coupled with multifunctional devices (MFDs) that copy, print, fax and scan Xerox offers an end to end document management system that assists customers in managing their documents and intellectual capital through out their lifecycle.

- Xerox Office Productivity Assessment (XOPA) - XOPA is a powerful, in-depth and value-added document output assessment tool designed for channel partners to analyse and understand customers document output costs. It comprehends costs and volume for all office MFPs, copiers and faxes and provides a complete picture of the current state in any office environment.