Western Digital stores up excitement for Gitex 2008

For the first time, Western Digital will stand alone at Gitex armed with exciting new product launches, radio competitions, and displays.

Marking its presence at the main trade exhibition in the Middle East, Western Digital will be showcasing its existing and latest range of award winning internal and external plug and play drives in Rashid Hall, stand number F9-5, where visitors can experience the ever-evolving world of storage.

Didier Trassaert, Senior Director EMEA Branded Products, Western Digital, said:

"Gitex provides us with the ideal forum to showcase our leading storage solutions and interact with different businesses small or large, looking for proven solutions that meet their specific storage needs. Our participation in this key regional exhibition also reaffirms our commitment to the region as well as the healthy growth experienced by Western Digital."

Western Digital will be demonstrating their latest technology innovations in the internal, external and multimedia product range for end user customers and channel partners. Products that will go on display will include the WD My Book Mirror Edition, WD My Book Studio and WD Green Power Drives which are made available in desktop, enterprise, CE and external hard drive implementations in capacities from 320GB upwards.

During Gitex 2008, Western Digital will be running several consumer led promotions as part of the Backup Awareness Campaign, including a daily radio show broadcasted live from the DWTC Halls, promoting the entire Branded Products Group of consumer storage drives along with daily prizes to be won (five WD My Passport Essentials will be up for grabs!).

The Backup Awareness campaign aimed at consumers and small businesses is designed to create greater awareness and understanding of the importance of safeguarding digital data and having reliable backup solutions in place well before disaster strikes- data loss!

"Every person who visits the Shopper exhibition will find a Western Digital product to suit their lifestyle needs, whether it's in the home or office. Be it the young professional who wishes to store their digital data, or families who wish to back-up their most precious pictures, they will find something special to choose from. Our mission is to enable consumers to enjoy a better lifestyle by delivering simple and rewarding experiences that are innovative, affordable, intuitive and empowering," added Trassaert.

Western Digital will continue to service their existing customer base with different product offerings while also growing the level of consultancy services they offer to their customers. Recent strategic appointments of experienced retail partners for the UAE & KSA region (Jarir Bookstore) region reflect this evolving strategy and a determination to ensure that consumers' data storage needs are met and exceeded. As one of the world's top innovators, Western Digital will continue to envision the road maps to the future backed by its ingenious technology, thereby helping the Middle East save it, store it and share it!