New Cadillac Escalade Platinum set to dazzle Middle East customers with unmatched luxury

Notes and media contacts

About Cadillac:

Cadillac is the luxury vehicle division of General Motors. It was founded in 1902. Cadillac is committed to developing compelling, high-quality vehicles with bold design, breakthrough technology and world-class performance. In doing so, Cadillac has carefully preserved the qualities relevant to luxury consumers and translated them into vehicles with the performance, features and benefits that appeal to 21st-century buyers. Global sales and market share have made consistent gains in recent years.

Cadillac today produces the premium entry level BLS, the all new multi award-winning CTS luxury sedan, the STS performance luxury sedan, the SLS long wheelbase luxury sedan, the DTS full-size luxury sedan, the XLR convertible luxury roadster, a line of supercharged performance V-Series models, including the CTS-V, the STS-V, and the XLR-V, the SRX midsize luxury utility, and the world's most powerful line-up of SUVs: the Escalade, Escalade ESV and Escalade EXT.

The Cadillac brand has been an iconic presence in the Middle East region for over 84 years.

About GM:

General Motors Corp. (NYSE: GM), the world's largest automaker, has been the annual global industry sales leader for 77 years. Founded in 1908, GM today employs about 266,000 people around the world. With global headquarters in Detroit, GM manufactures its cars and trucks in 35 countries. In 2007, nearly 9.37 million GM cars and trucks were sold globally under the following brands: Buick, Cadillac, Chevrolet, GMC, GM Daewoo, Holden, HUMMER, Opel, Pontiac, Saab, Saturn, Vauxhall, and Wuling. GM's OnStar subsidiary is the industry leader in vehicle safety, security and information services.

In the Middle East since the 1920s, GM's vehicle brands sold in the region are Cadillac, Chevrolet, GMC, HUMMER and Saab supported by a unique set of customer-focused services. GM parts and accessories are sold under the GM Parts and ACDelco brands. The regional office in Dubai covers the company's operations in Bahrain, Iraq, Jordan, Kuwait, Lebanon, Oman, Qatar, Saudi Arabia, Syria, UAE and Yemen. In 2007, GM sold 135,894 vehicles in the Middle East.

On 16th September 2008, General Motors celebrated its 100th birthday. A series of activities and initiatives took place during the year, under the banner of GMnext, to showcase the company's accomplishments and vision for the future.

For more information, kindly contact:

Saada Hammad
Communications and Public Relations Manager
General Motors Middle East
Tel (+9714) 3143333