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Asharq Al Awsat conducts London ad campaign
- United Arab Emirates: Monday, September 29 - 2008 at 09:02
Arab tourists who spent their vacation in London this summer were in for a little surprise as they witnessed traditional black cabs and red buses branded with the distinctive green logo of the London based pan-Arab daily newspaper, Asharq Al Awsat. Haitham Rizk - Asharq Al Awsat's head of sales and marketing for international markets, says the branded vehicles were successful tools of reinforcing the newspaper's identity as a London based publication while confirming to Arab tourists and residents the promise of being a truly international paper.
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Jeff Florian, Senior ReporterMonday, September 29 - 2008 at 09:02 UAE local time (GMT+4)
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