The only weekly title of its kind, MediaWeek Middle East will cover local, regional and international news from the industry as well as creative reviews and analysis and indepth opinion. The focus will be heavily on Middle East news to serve the growing media industry in the region.
Circulation of MediaWeek Middle East will be 10,000 copies per week across the GCC and Levant with an up weighting in the media hubs of Dubai and Abu Dhabi where increasingly high numbers of blue-chip, multi-national and regional brands are choosing to centralise their regional communication strategies.
Based on a free-distribution model, individual copies will be sent to subscribers as well as bulk copies delivered to companies within the core industry sectors- advertising, media planning and buying, PR, research agencies as well as to media owners and client marketers. The title has been registered with BPA Worldwide and an application for auditing submitted.
ENG Media has brought together some of the strongest names in media journalism and publishing in the market to produce and market the magazine. The team includes Chris Wright (who launched and edited Communicate magazine) on board as Executive Editor, Peter Barton (ex editor of Gulf Marketing Review) as Editor, and Adam Grundy (ex deputy editor of Communicate) who joins as his Deputy Editor.
On the commercial side, Ashley Rees is on board as Publisher (Ashley was a key member of the launch team of Campaign Middle East) and Tanya Sharp joins as Commercial Manager.
Sharp comes with a wealth of media trade publishing experience including stints in the UK at reputed publishing houses and in Hong Kong for the pan Asian title, Media magazine.
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ENG Media launches MediaWeek Middle East
- United Arab Emirates: Monday, September 29 - 2008 at 10:40
- PRESS RELEASE
Yesterday, 28th September saw ENG Media launch a weekly media and communications title for the UAE; MediaWeek Middle East.
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Notes and media contacts
About ENG Media:ENG Media is headed up by Group CEO, Rehan Merchant and Managing Director Neil Petch, former group sales director at ITP. The senior team also includes publishing director Mike Orlov; with a strong daily print background, Orlov was a key figure at the Daily Mail & General Trust spending 10 years with them on the sales and marketing side, five of which he served as Advertising Director for the Evening Standard.
ENG's diverse media interests include managing the sales and marketing for both Star TV Network and for Coast 103.2FM. Since the time of ENG's involvement, both entities have seen staggering achievement. In just under nine months since the acquisition, Star TV Network is now the region's strongest Asian network with viewing figures overtaking previous leader ZEE TV. Meanwhile Coast 103.2FM has soared in its share of listeners. In recent syndicated market research Coast notably outperformed its closest competitor Radio 2 in share of the 25-44yr, male/female UAE audience (source: IPSOS Radiometry results 2008, Wave 1, Jan-March 2008)
About ENG:
ENG recently re-branded to demonstrate its international expansion and diversification of interests - including a strategic move into publishing. While full details are not available for release, ENG Media has plans to launch a range of publications across consumer, trade and B to B sectors.
ENG encompasses ENG Outdoor (previously Emirates Outdoor), ENG Digital (previously ABC Digital), ENG Consultancy, ENG Industries (previously ABC Industries), ENG Media, ENG Print (previously ABC Digital Print), ENG Signage.
A leading visual communications and multi media solutions company in the Middle East, ENG's portfolio of offerings include the creation, installation and maintenance of a host of visual communications media; from retail signage to digital advertising, from broadcast and print media to outdoor signage, from the planning of way- finding systems to interior and architectural design, and from brand creation to web design and online solutions.
Established in Dubai in 1976 by Group Chairman Hanif Merchant, ENG, the leading Middle East visual communication and multimedia solutions company, has flourished alongside the Emirate itself. The past 32 years have seen it evolve from a private family business into a multi-division company on a global scale.
In a move to pre-empt the needs of its clients, ENG has established offices in Asia, East Africa, Europe, GCC and North Africa.
For further information, kindly contact:
Shaik Shibli
Marketing Manager
ENG Media
P.O. Box 6203, Dubai, UAE
Tel: +971 4 3050448
Fax: +971 4 3317823
Posted by Siba Sami AmmariMonday, September 29 - 2008 at 10:40 UAE local time (GMT+4)
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