The Address, Downtown Burj Dubai opens its doors

At an imposing 306 meters in height, the 63-storey hotel is located at the heart of the most prestigious square kilometre on the planet. The hotel is the first and flagship property from Emaar Hospitality Group's home-grown brand, The Address Hotels + Resorts and is the second tallest tower in Downtown Burj Dubai, next only to Burj Dubai, the world's tallest building.

The contemporary hotel has 196 rooms and suites, and a rich array of amenities that appeal to both business and leisure travellers. Wearing an elegant cladding, the striking architecture is reminiscent of the art deco era and the tower is creatively illuminated at night.

Mr. Marc Dardenne, Chief Executive Officer, Emaar Hospitality Group, said: "The defining character of The Address Hotels + Resorts brand is the location advantage we offer, the tangible guest benefits we provide and the service standards that we assure at each of our hotels. The Address, Downtown Burj Dubai is the first and flagship property of The Address Hotels + Resorts, and is a sterling addition to the hospitality sector of the region. As the profile of today's discerning travellers is changing, there are new definitive preferences and requirements which must be addressed by hotels. Our brand offers a new definition of global luxe life and is carefully positioned to meet the demands of leisure and business travellers."

The Address, Downtown Burj Dubai is implementing innovative services and exceptional guest benefits. Guests opting to stay in suites or executive rooms can enjoy the innovative and convenient privilege of a total 24-hour stay. This path-breaking service will revolutionise the hospitality industry as guests arriving in the afternoon, evening, or even midnight have the option of keeping their room for up to 24 hours without having to follow the traditional check-out time of 12 noon established in the hospitality industry around the world.

The Address Hotels + Resorts brand defines itself on a 'one size fits one' approach where benefits to guests and service excellence are a priority. For the convenience of guests all check-ins are processed at the airport lounge or in the limousine en route to the hotel or in the guestrooms upon arrival. In addition, complimentary wireless internet is available throughout the hotel, a 24 hour fitness centre, select 24 hour food and beverage venues as well as a full time dedicated concierge service that can provide valuable information on the cities social hot spots further add to the lifestyle offerings of the hotel. As an added commitment to offer that extra special touch to guests, the hotel has partnered with the world's largest private member's club and concierge service - Quintessentially, who are renowned for meeting even the most extravagant of requests.

All the rooms at The Address, Downtown Burj Dubai vary in design and aesthetics thus assuring guests highly individualised choices. Apart from spectacular views of Downtown Burj Dubai and the awe-inspiring tower, the contemporary rooms feature lifestyle amenities such as a large flat screen television and iPod docking station. The well-designed bathrooms with their double vanities, marble floors and mosaic finishes feature luxurious toiletries from renowned brands that would only enhance the in-room experience.

Dining at The Address offers an array of options with international cuisine prepared and served by top class chefs and associates. The hotel pampers guests with eight food and beverage choices including the upbeat and sophisticated Chinese restaurant, Hukama and Fazaris, an all-day dining restaurant offering a blend of Japanese, Asian, Indian, Arabian and Mediterranean cuisine.

Those who like to socialize in trendy and stylish ambiances can select one of the hotel's venues such as the vibrant latin-inspired Calabar lounge; the winter time terrace, Bajjah, with direct views of Burj Dubai from its 14th floor; or the panoramic sky lounge, Neos, located on the 63rd floor.

For a relaxing setting, the options include Risala, the inviting Lobby Lounge, the outdoor pool outlet, Zeta and Xpresso, a lake-side coffee shop. All the food and beverage outlets within The Address, Downtown Burj Dubai are tailored to maximise views of Burj Dubai and The Address' philosophy of 'Where life happens' resounds in each and every outlet which provides ideal venues in which visitors can do business, relax or socialise.

The Spa at The Address, Downtown Burj Dubai features nine treatment rooms, as well as steam rooms, saunas, nail studio and even an ice cellar where guests can cool off after a luxurious treatment. The Spa offers treatments and a luxurious range of products designed by ESPA, a world renowned name that is synonymous with quality and outstanding results. Guests also have the option of receiving their special treatment on private outdoor terraces.

The 24 hour fitness centre comprises advanced and modern equipment with guests having the option of working out while enjoying scenic vistas of Burj Dubai. Guests can also enjoy over 1,000 square meters of swimming pool space in five separate, tiered pools, including a dedicated children's pool and an infinity pool. For the young, Qix Club, is a dedicated and supervised games club for children of all ages.

The hotel also places strong emphasis on banquets, meetings and events. The function rooms, some of them overlooking the Burj Dubai tower, offer a majestic environment for highly professional or social events. The ballroom which can be divided into three smaller rooms with sound-proof partitions boasts a seven meter high ceiling and impressive floor-to-ceiling windows and can accommodate up to 550 people. All meeting venues feature the latest technology for the convenience of users, while the banqueting team pampers guests with a choice of international cuisine.

Mr. Dardenne added: "The attention to minute details paid throughout the hotel also extends to the welfare of the hotel's associates, who are the very pillars in assuring the guest experience. Drawn from 45 diverse nationalities, the young and enthusiastic recruits have been extensively trained to uphold our founding and operational philosophy while adding their own personality and charisma to the overall hotel ambience."

The Address, Downtown Burj Dubai is located in close proximity to the soon to open The Dubai Mall, one of the world's largest shopping and entertainment destinations and is less than 30 minutes from Dubai International Airport and easily accessible to several of Dubai's landmarks and key destinations.

Emaar Hospitality Group will unveil two other Address properties in Dubai - The Address, Dubai Mall and The Address, Dubai Marina by the first quarter of 2009.