Strata Middle East cements growth in the region

As one of the UAE's leading event management agencies, the move into larger premises cements Strata's growth in the region. The international agency which takes a strategic approach to events and communications and provides a highly detailed and interactive service to their clients has been present in the UAE for 18 months during which time it has grown substantially.

"This move allows us the space to further develop and grow our team, serve our clients with a wider range of services and provides us with the ability to continue growing as the business demands"

said Katy Hofstede, General Manager, Strata Middle East.

Strata brings a wealth of experience, a transparent and creative approach to the industry. "We work very closely with our clients to create bespoke, innovative and targeted communications and events designed to highlight and achieve exact requirements."

Since their entry into the Middle East market place, Strata have focused on understanding local requirements and have as a result won work with several Governmental Ministries and leading local firms along with international blue-chips and well know brands. "We were determined that our offering to this region would combine our international and extensive experience with a genuine understanding for the local market.

Companies and brand images are developing so quickly here yet it is vital that they retain their own image and cultural identity. It's our aim to work with our clients and help them really understand what messages they need to be communicating and design the best possible method for them to do so, coupled obviously with exacting standards of delivery. As an example we recently delivered an event with representation by all GCC countries and approximately 5000 public visitors over a 4 day period. Without a real understanding of local cultures and differing customs we would not have been able to liaise with all countries involved so smoothly and without proven event experience we would have been unable to create an event for 5000 people and 800 senior VIPs in 5 weeks."

"We are very excited by the opportunities open to us in the Middle East. There are some fantastic local companies with growing international presence within the region and Strata are able to respond with flexible, creative and inspiring solutions."