United Colors of Benetton supports UAE talent

Proudly supported by United Colors of Benetton, an avid supporter of local creative talent, Rock Nation provides the opportunity for bands to compete against each other and battle it out for the chance to perform at Mega Rock Nation, the pinnacle event of the competition.

"Encouraging the creativity of young people in the UAE is something that Benetton is very passionate about. We are thrilled to support Rock Nation as it provides a creative platform for young residents to build confidence and showcase their talent," said Ajai Kumar Dayal, General Manager - Retail and Marketing, Easa Saleh Al Gurg Group (ESAG), distributors for United Colors of Benetton in the UAE.

United Colors of Benetton, in association with Hook Line and Sinker, presents
Rock Nation, a competition which gives locally based rock bands the opportunity to showcase their musical skill and original material.

Rock Nation started in August, and after a break to observe the Holy Month of Ramadan, the competition is ready to kick off again with two bands lined up to perform each month until the grand final in December.

Audiences attending the first gig will be treated to the best live local music from Dubai Bands Point of View and Sandwash, a beat box performance by Richie Hira, and DJ Adam will be there playing everyone's favorite rock anthems from the 70s, 80s, and 90s.

There are loads of prizes to be given away each month, and the public can enter the ultimate air guitar competition or get a henna tattoo.

The winners of Rock Nation will go on to perform at Mega Rock Nation, taking place in December, an outdoor event featuring headline acts as well as local professional and amateur bands.

The competition will take place at Touch in the Four Points Sheraton, the first gig will take place on Saturday 4 October at 8:00pm.