Commenting on the launch of 9X and 9XM in the Middle East, Indrani Mukerjea, Founder & CEO, INX Media, said:
'We are delighted to bring our popular channels 9X and 9XM to the Middle East. We are confident that the wide variety of family entertainment on 9X and the world class Bollywood Music Entertainment of 9XM will establish a strong connection with millions of TV viewers across the region.'
9X and 9XM are now available across the GCC countries, Levant region, other Middle Eastern countries and North Africa. They are available in the United Arab Emirates, Oman, Kingdom of Arabia, Bahrain, Kuwait and Qatar in the GCC and Jordan, Lebanon, Syria and Palestine in the Levant region, while Yemen, Iraq, Iran and Palestine are other places in the Middle East where 9X and 9XM are available. In North Africa, the INX Media channels are available in Egypt, Sudan, Ethiopia and Somalia.
Altaf Alimohamed, Managing Director, Media Solutions, which has been appointed by INX Media to spearhead its push in the region, said:
'I am confident that the contemporary and world-class entertainment of 9X and 9XM will provide a great opportunity to advertisers to reach delighted viewers across the entire region.'
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