DWTC proud to announce Etisalat and HP as strategic partners at Gitex Shopper and Consumer Electronics Expo 2008

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Taking place from 18 - 24 October at the Airport Expo Dubai, the event is organised by Dubai World Trade Centre.

Ms Trixee Loh, Senior Vice President, Exhibitions and Events Management of Dubai World Trade Centre (DWTC), the organiser of the show said ' We are delighted to be working with leading brands such as Etisalat and HP who will be launching new products at the Show. This confirms that Gitex Shopper is the perfect platform to unveil new products into the market and to access one of the fastest growing consumer segments in the GCC.'

Etisalat, the UAE's premier telecom service provider, will be making its Gitex Shopper debut this year and is all set to announce its arrival in style. Besides unveiling a host of new consumer products and innovative services with a large presence across the board, Etisalat will be the main sponsor for Gitex Digital Game World, the live interactive gaming segment that promises to add a turbo-charged atmosphere to the event.

'Technology and Innovation are the two cornerstones of Etisalat;'s strategy of extending reach to its customers. Towards this endeavor, we are delighted to be associated with Gitex Shopper - the largest and most exciting consumer electronics event in the region', said Mr. Essa Al Haddad, Chief Marketing Officer, Etisalat.

'Besides providing an opportunity to demonstrate our products, Gitex Shopper also facilitates one-on-one interaction with our customers, enabling Etisalat to create more customer-centric and customized products ', added Mr.Haddad.

Hewlett Packard has been an avid supporter of Gitex Shopper and is back as the Gold Sponsor of the event for the third year in a row.

'We have always enjoyed being part of Gitex Consumer Shopper, as it gives us an ideal platform to reach our target audience', said Ms. Reem Al Ansari, Consumer Market Manager of Hewlett Packard Middle East.

'The UAE market is a knowledgeable one which recognises quality products, and the support system provided by the organisers via the publicity, the facilities and the promotions have ensured that we share a very successful partner relationship with this event', she concluded.

In addition to Etisalat and Hewlett Packard, numerous other big names have formed new associations with the event via sponsorship and promotions. Dell will sponsor the 'Free Play' area at Gitex Digital Game World while Intel will introduce Dubai to 'Intel Extreme Masters III', a globally renowned Egame tournament with prizes worth $50,000. The visitors are in for more windfalls besides cash and other exciting technology prizes, as Arabian Automobiles has tied up with the GITEX Mega Draw promotion to offer a Renault Safrane to the lucky winner.

With more strategic tie-ups, more prizes and more excitement than ever before, this Gitex Shopper seems all set to offer visitors an experience unlike any other.

Gitex Shopper 2008 will be held at the Central, West and East Halls in Dubai Airport Expo from 11am to 10pm from 18 - 23 October and from 3pm to 10pm on 24 October. Visitors can avoid the queues on-site by booking tickets online through Time Out Tickets.

New for this year is an expanded off-site parking is available for exhibitors and visitors this year in the Shaikh Hamdan Mosque parking lot in Garhoud located near the Airport Expo. There will be a continuous free shuttle service between the car park and the Airport Expo from 9am - 12 midnight. In addition to this, there will be shuttle buses operating to and from major city points.