Vice President of Epic Games, to give a special presentation along with Cyrus Lum at Dubai World Game Summit

The DWGE and DWGS take place at Dubai International Convention & Exhibition Centre in United Arab Emirates from 28 - 30 October, 2008.

"Epic will share with Dubai Game World Expo attendees which critical elements must be considered in order to minimize risk and maximize development resources when licensing middleware," said Jay Wilbur, Vice President of Epic Games.

"By collaborating with Cyrus Lum, Chief Creative Officer of Digital Investments on his personal experiences as an Unreal Engine licensee, we will pull back the curtain on a unique case study that has benefited from streamlining technologies and optimizing specific systems for a range of game genres. This talk will be of value to shops of all sizes."

Currently, Jay Wilbur holds the position of Vice Present of Business Development to Epic Games where he works as part of the Epic management team. Previously, Wilbur was the co-owner and business manager (a.k.a. "biz guy") of id Software, a highly successful computer game development company.

At id, Wilbur managed all of the company's business activities including developing, implementing and maintaining id's highly successful direct and retail distribution strategies for such blockbuster titles as Wolfenstein 3D, Spear of Destiny, DOOM, DOOM II, Final DOOM, QUAKE and all related ancillary software/non-software products.

Cyrus Lum serves as Chief Creative Officer for Digital Investments, a multi-national organization focused on accelerating the growth of developers, publishers, educational institutions and governments in their pursuit of achieving a strong game industry.

Cyrus has over 20 years of experience in game production, development and management roles with both publishing and independent development companies, and was most recently Studio Art Director (Oct 2004 - Feb 2008) of Midway Studios-Austin, where he helped to grow the company from 50 to over 150 employees.

"Jay Wilbur and Cyrus Lum are one of the most recognizable industrial key players in the game industry and it will definitely be beneficial opportunities for local game developers and publishers. It is an honor to welcome to the Dubai World Game Expo. " said Anas Al Madani, Vice President of Index Holding.

The Special Session Brief: You're considering venturing into game development but concerned over the production costs. You should be, developing global hit game products for current generation console hardware can be a very expensive venture.

This presentation, consisting of Epic Games and an Unreal Engine 3 licensee, will help you understand how using a licensed middleware product like Epic's Unreal Engine 3 can help you save time and money.