du staff usher-in Eid with visits to homes for the elderly and children's hospital

Notes and media contacts

Ramadan with du this year:
In-line with the spirit of Ramadan and commitment to community involvement, du is celebrating Ramadan with exciting offers and activities. The entire range of activities is being offered under the theme 'Little Things Matter'.

Mobile Content: In an exclusive partnership with MBC, du is offering MBC's Pocket Series 'Rabeh wa Douktora' to all du customers with 3G enabled mobile phones. du has also partnered exclusively with the leading Islamic TV Channel 'Al Majd' and is offering the channel as part of its mobile TV offering. du launched Internet TV with its initiative of showing Al Majd Channel Streaming LIVE from the www.du.ae/ramadan site.

In addition to this, du customers can continue to enjoy seasons 1 and 2 of the popular animated cartoon series Freej on du mobile TV.

Iftar: du is organising Mawaid Al Rahman (Iftar/Suhoor) in eight locations across the UAE viz. Dubai, Abu Dhabi, Sharjah, Al Ain, Umm Al Quwain, Fujairah, Ras Al Khaimah and Ajman. The air conditioned tents provide free Iftar meals daily within an authentic Ramadan experience, for customers and the wider community.

More details on du's Ramadan activities can be accessed at
www.du.ae/ramadan

About du

du, the integrated telecom service provider in the UAE, launched mobile telecommunication services on 11 February 2007 across the UAE in addition to internet and pay TV services in some of the free zones of Dubai. Call Select, the first of du's nationwide Fixed line services for voice telephony, was launched in July 2007.

Among du's many firsts is its historic Number Booking Campaign for both individuals and business, Pay by the Second billing system, Mobile TV, Mobile Payments, first of its kind 'WoW' recharge card (which offers customers the choice between more credit and more time) and Self Care. du business offers include Closed Business User Group and preferred International Destinations.

du's retail network, currently numbering 16 du shops located in strategic locations across all emirates, was launched on 25 February 2007, supporting the delivery of du services to customers.

du is 40% owned by the UAE Federal Government, 20% by Mubadala Development Company, 20% by Emirates Communications & Technology Company LLC and 20% by public shareholders. It is listed on the Dubai Financial Market (DFM) and trades under the name du.

du was recognised as the 'Best Brand' for its innovative branding and outstanding success at the Telecom World Awards Middle East 2007.

For further information, please call:
Bina Mathews
PR Manager
du
Mobile: +971 55 4577984
Tel: +9714 3693828
Fax: +9714 3604440