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Bespoke online real estate platform PreLaunch.me goes live

Tapping into the largely underutilized internet real estate sales platform of the GCC, a bespoke new business to business web portal, has taken the pioneering initiative of offering a niche service; specializing exclusively in the prelaunch phase of property development sales.

  • United Arab Emirates: Monday, October 06 - 2008 at 12:34
  • PRESS RELEASE


Mr. Karl Haddad, Founder and CEO, Prelaunch.me.
Mr. Karl Haddad, Founder and CEO, Prelaunch.me.

Founder and CEO Mr. Karl Haddad believes online platforms such as this have huge potential in the dynamic real estate sector throughout the GCC, saying:

'Until now there has not been a single common online platform offering real estate investment opportunities, purely at the prelaunch phase. This is a different category of investor, a niche in itself, and needs a different and targeted approach with a different financial lingo. PreLaunch, after all, this is when all serious investors are looking to purchase to achieve the maximum ROE (Return On Equity). To emphasise, there are no resales, rentals, or post-launch sales that will be presented to investors. PreLaunch,Nothing more nothing less.'



Prelaunch (Also referred to as presale in the USA & EU), by definition, is the sale of limited units/floors at an early stage to a limited audience, at a heavily discounted price. This creates an opportunity for the investor to achieve exponential returns (historically 30-57% ROI, or 200-400% ROE) in a 3month period, and allows the developer to begin the sales process.

Prelaunch.me site members will enjoy a host of tailored benefits including regular email alerts on fresh prelaunch opportunities which are preselected with specific criteria.

'99% of investors miss out on the pre-prelaunch & prelaunch opportunities, as only select high level investors are invited to the 'buffet'. Our proposition is based on a 1st come 1st serve basis, allowing a wider base of individuals to benefit,' Haddad asserts.

Prelaunch only selects projects whose investment outlook is most lucrative both in the short and medium term; details such as the exhibition roadshow and marketing plan weigh as heavily as the price point and location. To establish a trustworthy, reputable brand and generate repeat business, a 'clean' investment must be presented to prospective buyers, and hence all (1) legal, (2) financial and (3) operational due diligence are undertaken by the Prelaunch.me site legal and management team.

With the ever growing e-commerce industry slowly taking hold in the Middle East, Prelaunch.me is a pioneering concept, simple, sharp and to the point.

'Our name will soon be synonymous with prelaunch investments, and will be established as the leading brand for this category of investment…. a true investor's haven,' concludes Haddad.




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Notes and media contacts

About Prelaunch.me:

PreLaunch.me was created in response to the growing need for a dedicated, readily accessible prelaunch sales platform for developers and investors alike. A pioneering concept, specializing purely in the initial, most lucrative phase of property sales, the bespoke online portal leads the way into the next generation of real estate transactions via direct communication with an extensive database of proven buyers across the GCC.

For more information please contact:

Salma Kanaan
Operations Manager
Trans-Arabian Creative Communications Services (TRACCS)
Dubai, United Arab Emiratee
Tel: 00 9714 3672530
Fax: 00 9714 3672531
Siba Sami Ammari Posted by Siba Sami Ammari
Monday, October 06 - 2008 at 12:34 UAE local time (GMT+4)

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