Kingston Technology highlights Middle East's surging demand for memory at Gitex 2008

In his first travel to the region, since the company was created 21 years ago, John Tu and a number of senior executives from the company will visit Gitex Technology Week in Dubai as well as Egypt and other key markets to update distributors and customers about the latest trends in storing more content in a mobile, secure and affordable way.

Antoine Harb, Business Development Manager for the Middle East & Africa at Kingston Technology, said:

"Both businesses and consumers are creating tremendous volumes of data requiring memory-based storage on mobile devices, and Kingston Technology as a result is experiencing unprecedented growth in the Middle East and Africa across all of our product lines, with particular uptake for USB flash drives and Micro SD cards."

A key regional event for Kingston Technology in October is the company's channel briefing, taking place on October 21, which will include perspective on the memory sector's growth in 2007, new trends coming to the market in 2008, and how Kingston Technology and its distributors and retailers can support the data production boom currently occurring in the Middle East.

"Distributors, retailers, resellers and other conduits to Kingston Technology's customers have a fundamental understanding of the needs of both businesses and consumers in the Middle East, and enable us to create the appropriate mix of memory solutions to address the volumes of video, audio, and corporate content currently being developed and stored in the region," he added.

In addition to hosting its channel partners across the Middle East, Kingston Technology will also showcase its latest memory products and highlight forthcoming launches at Gitex 2008, where the company will be exhibiting alongside its MEA distributors. Hot Kingston Technology-related topics at Gitex will be the company's range of HyperX DDR3 memory modules, targeted at the Middle East's growing needs for high speed high performance modules; its largest-capacity 32GB DataTraveler 150 (DT150) USB Flash drive for carrying entire libraries of professional documents, images, video and audio files; and ValueRAM server memory, which enables manufacturers to reduce overall cost of hardware ownership.

Senior decision-makers will have the opportunity to interact with the following Kingston Technology executives:

• John Tu, President and Co-Founder of Kingston Technology,
• Thomas Marschner, EMEA Vice President,
• Laurent Sirgy, Southern Europe and MEA Director, and
• Antoine Harb, MEA Business Development Manager.