Genius Computer Technology (GCT) achieves excellent results from Middle East, CIS and African markets through Genius and Edimax brands

This financial year GCT is anticipating growth of 40% in total turnover which is admirable considering various market situations.

Regional expansion, new products into the portfolio and innovating sales and marketing strategies are helping GCT to achieve this growth. GCT understands the huge potential and unlimited opportunities in and around the market and taking effective steps to tap it. With clear vision, focused and great entrepreneurial skills GCT is entering into new markets and meting new challenges.

Genius is always a frontrunner in design and development of up-to-date products. With ergonomic hardware and personalized UI software, Genius is introducing excellent product line up this year. Wheel mice technology has been invented by KYE and also has patents of 542 products across the globe. KYE sold more than 40 million products worldwide during the year 2007 and has four factories established in Dongguan, China. The total capacity of factories are expected to be increase by 170% by this year which is a phenomenal success with industry standards. Genius will continue to expand new product line-up based on the market requirements such as mobile computing, ipod accessories, home and personal entertainment solutions.

Special attention will be given to web-cameras as the worldwide requirement is expected to increase drastically. Digital photo frame is the spotlight of consumer products as we have launched several models in this year.

"Genius has recently launched touch series product line up and receiving excellent feed back from across the markets. The touch series products line-up includes speakers, headsets, keyboards and mice which are easy to use and offers high quality outputs,"

said Mr. Jihad Youssef , GM , Genius Computer Technology Ltd.

Genius always maintains its high quality standards through stringent quality control. Failure rates of Genius products are bare minimum and offers adequate 18 months warranty support to the end users. This helps Genius to maintain user's satisfaction and loyalty with end-users.

Elegant and fashion designs are key areas where Genius is always focused on. Fashionable and trendy designed products attracts all segments of customers particularly young and youth segment.

Genius offers value for money products for its customers and makes sure that latest technology is affordable for the end-users. Genius is also committed to provide high quality, environmental friendly products in our market as lead-free regulation 'RoHS' has been adopted in the manufacturing process.

Edimax brand products are gaining momentum and attaining excellent results in short span of time. Handling entire product line-up of Edimax brand products, GCT is covering Middle East, Africa and CIS markets. Edimax's vast product category includes, Wireless, Connectivity, Routers, Switches, Print servers, IP cameras, Business solutions and home entertainment. Edimax technology is dedicated to the design, development, manufacturing and marketing of broad range of networking solutions. Founded in Taiwan at 1986 Edimax has grown to be among world's leading manufactures of advanced networking communications products.

Edimax products offers excellent quality, value for money and advanced technology. All products has been certified by CE, FCC and C-tick emission and in 2003, Edimax was certified with ISO 9000 and ISO 14000. The 802.11n solutions from Edimax are additionally Wi-Fi certified. Driver compatibility tests are being performed by Microsoft, Novell and NSTL. Further more, Edimax has entered in partnerships with several chipset vendors and participates among others in the Wi-Fi alliance and the Gigabit Ethernet alliance.

Based in Dubai, business hub of this region, GCT handles 35+ countries covering entire ME., CIS countries and African region. Established sales channels and outstanding market knowledge helps GCT to penetrate into the market to establish Edmax as powerful brand in the region.

GCT's excellent marketing strategies includes media, PR and e-marketing are showing exceptional results in the past, which will help to set up the base for Edimax brand in the region. Strategically positioned GCT has easy access and logistical advantage to the entire region to deliver Edimax brand products on time. Excellent distribution network and most modern warehousing faculties helps GCT to stock ample enough of inventory for its vast base of customers in the region and this will results in smooth flow of Edimax brand products in their territories.

With advanced RMA setup and local technical support, GCT can attend the customers more faster and thus reduce the response time drastically. Recognizing GCT's effort in channel segment, GCT has been honored with 'peripheral vendor of the year' by channel ME and 'ME academy award winner 2008' by Distree retail. These awards indicate that GCT is moving in right direction with their channel community and will achieve excellent results in the coming years.

Genius Computer Technology is participating in Gitex Technology Week from 19~23 at DWTC , Sheikh Rashid Hall, stand no. C9-1. Genius and Edimax brand will be displaying entire product line-up during the show and launching some of the new products for its market.