Amanda Drummond appointed Regional Director, Marketing Middle East & Africa, Fairmont Hotels & Resorts

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'Amanda's commitment to the company in the region has been unwavering,' said Cooper.

'Her uncompromising approach to Fairmont's brand pillars clearly demonstrates a deep understanding of our core values as a global hospitality leader, especially at a time when the company is building momentum in the region and continues its growth internationally.'

In her new role, Drummond will be involved in overseeing regional marketing and promotional activities, as well as ensuring that Fairmont's brand dimensions are consistently reinforced throughout the Middle East and Africa in both operating and transitional hotels.

Drummond brings over seven years of hospitality experience to this position, and has held progressive positions in global five star properties under Starwood Hotels & Resorts, including Sheraton Waikiki and the adjacent Royal Hawaiian Hotel in Honolulu, Hawaii, Sheraton Auckland Hotel & Towers in New Zealand, and Sheraton Grande Laguna Phuket in Thailand.

It was in her role as Marketing Communications Manager at Sheraton Auckland Hotel & Towers, where she was directly involved in rebranding this property to The Langham Hotel, Auckland in 2005.

She joined Fairmont Hotels & Resorts in January 2007 as Director, Communications for the Fairmont Dubai, overseeing the hotel's communications and marketing programme, which included all advertising, promotions, sponsorships and events, database marketing and media relationships.

Drummond holds a Bachelor's degree in Hospitality Management (BHM) from Auckland University of Technology, New Zealand.

A leader in the global hospitality industry, Fairmont Hotels & Resorts is an extraordinary collection of luxury hotels, which includes iconic landmarks like Fairmont Le Château Frontenac in Québec City, Fairmont The Norfolk, Nairobi and London's The Savoy, reopening in 2009.

Fairmont hotels are one-of-a-kind properties where sophisticated travellers can discover culturally rich experiences that are authentic to the destination.

Situated in some of the most exclusive and pristine areas in the world, Fairmont is committed to responsible tourism and is an industry leader in sustainable hotel management with its award-winning Green Partnership program.

Fairmont's portfolio includes 56 distinctive hotels, with plans to develop over 25 new properties in the coming years in destinations as diverse as Shanghai, Morocco and Anguilla.

Fairmont is owned by Fairmont Raffles Hotels International, a leading global hotel company with 91 hotels worldwide under the Raffles, Fairmont and Swissôtel brands.