du boosts Emiratization drive at senior management level with two appointments

Congratulating the new appointees, Fahad Al Hassawi Executive Vice President HR, du, said:

"On behalf of the du team, I welcome Ahmed and Saleem into our organisation and wish them success in their new roles. We look forward to their contribution to du's growth as they bring a wealth of industry experience. Furthermore, their appointments reiterate du's commitment to our Emiratization strategy and programme, which is on track as we work toward achieving higher Emiratization percentages."

Ahmed Hassan Al Hosni, SVP IT, du, has over 15 years experience in Telecom and IT, with a proven track record in delivering business and technical solutions. Prior to joining du, Ahmed held the position of CIO at Mobily in Saudi Arabia. He played a crucial role in the remarkably successful launch of Mobily's products and services, completing the build out and launch of IT services in just six months. Prior to joining Mobily, Ahmed was the Manager Software Development at one of the leading regional Telcos.

Saleem Mohamed Al-Balooshi, SVP Operations, du, has nearly 13 years of experience in the region's telecom industry. His previous role was Chief Technology Officer at and Dubai World Central JV, where he was responsible for building technical infrastructure aligned with the JV's business plans, delivering equal access network for the licensed operators in the UAE, Smart City infrastructure and airport infrastructure. A telecom Engineer, Saleem was earlier Director, Core Network Development of a leading Telco, responsible for strategizing, planning and the development of core networks, aligned with the company's business plans.

It's worth mentioning that du has a comprehensive Emiratization strategy that is implemented across the company, from positions in the call centre to senior management. The level of Emiratization in the company currently stands at 22% with 30% Emiratization among senior management team recorded since du launch in February 2007.