Boutique 1 launches a new lifestyle store in Dubai Marina

Boutique 1 will open a second outlet this November 2008 at Jumeirah Beach Residences - a glamorous open-air shopping development adjacent to Dubai Marina.

Boutique 1 has long been regarded as Dubai's premier destination for fashion, housing many of the worlds' most sought after designers in an environment of high octane glamour.

The brand focuses on highlighting key looks from both established labels and the latest emerging brands; bringing exclusive collections and 'one off' items to the Middle East and offering personalised service to every customer.

Following the success of the first Boutique 1 store in the Emirates Towers Boulevard, the luxurious second store will house extensive women's and men's evening and casual wear ranges from coveted designers such as Elie Saab, Oscar de la Renta, Mulberry, Gianbattista Valli and Missoni; a dedicated handbag section; a swim and beachwear collection encompassing kaftans, bikinis, one-pieces, beach bags, sandals and a sunglasses wall hosting a dedicated Linda Farrow gallery.

There will also be a denim area packed with chic, edgy and classic denim brands and a beauty section with a dedicated Chantecaille corner and an Ormond Jayne counter - both firsts in the Middle East.

The new Boutique 1 at JBR is a new retail concept, the first one in the UAE, entirely focused on a complete lifestyle experience by combining the latest in fashion with contemporary furniture, a spa, a café, a vibrant selection of books and magazines and an eclectic art gallery managed by renowned Lebanese curator and gallerist Fadi Mogabgab.

Every month new exhibitions of paintings, photography, sculpture and installations will be displayed in the store, available to view and also to buy.

Specially selected items from world renowned furniture designers such as Moroso, Bonaldo, XO and Alessi will feature alongside a collection of luxurious home accessories such as scented candles, china and glassware.

The lifestyle range will be complemented by a diverse selection of travel, design, fashion and cookery books, in addition to a rare assortment of magazines and music.

Designed by Lebanese architect Omar Moujaes, the store will boast an array of stunning products - from fashion to furniture, accessories to artwork - housed in a vast glass cube,
complemented by 'jewelstone' wall cladding and innovative 'translucent concrete' (containing fibre optic strands), which transform the building into a giant window which displays an awe-inspiring fashion fantasy inside.

The interiors include Drift In and Drift Out benches designed by Amanda Levete and produced by Established & Sons; E-Turn benches from Kundalini; Jasper Morrison mirrors from Capellini; Arper Duna tables and Driade Meridiana chairs and stools.

At Boutique 's new JBR store, music also will be on offer. In the CD section, expect to pick up unusual mixes, lounge beats and smooth jazz and also a seasonal music CD, exclusively produced for Boutique 1 by the most acclaimed international DJs.

Boutique 1, already a symbol of the best in luxury service, with the addition of a new concept store at Jumeirah Beach Residences, will continue welcoming customers with an extraordinary level of personal service and attention and will provide its clients with another dimension of satisfaction - complimentary personal stylists who will meet clients at home, in their hotel or in the store, a chauffeur service, make-up artists, and the possibility to reserve looks hot off the runways of Paris, New York, London and Milan.