Khuyool leverages Gulf's $1.9 trillion construction boom as new strategy focuses on boosting growth

The new corporate strategy for 2009 will fortify Khuyool's stronghold in the regional market and will carry forward the momentum generated by the company's highly successful strategic plans in the past two years.

Khuyool is likewise presenting a number of premium real estate developments with four key projects collectively worth Dhs1.3bn serving as its centerpiece showcase at Cityscape Dubai, the largest business-to-business real estate investment and development event in the world. Khuyool is exhibiting at Stand RF 10 of Rashid Hall.

"The Gulf has been a global hotbed for construction and real estate development activities and it shows no signs of abating. The region's $1.9 trillion construction boom has opened plenty of opportunities for growth and we believe that such a competitive and rapidly evolving market requires a forward-thinking strategy that ensures both the sustainability of operations and profits and conformance with the evolving needs of property consumers. We have unveiled our blueprint for success during Cityscape Dubai, which has definitely excited both our current and prospective clients and partners," said Engineer Fahad Ali Mousa, Chairman, Khuyool Investments.

Khuyool revealed that its strategy for 2009 will concentrate on consolidating the company's market share and further expanding its presence in new high-growth areas. Khuyool also announced that its new strategy will build on the success of its 2007 strategy, which focused on establishing the company as a leading force within the regional real estate market, and its 2008 strategy, which stressed on exploring new markets.

The premium properties Khuyool is showcasing at Cityscape Dubai include the Dhs650m, G+ 62-storey Abjar Tower, the tallest structure in Jumeirah Village South; the Dhs350m, G + 41-storey Stallion Tower, a geometrically inspired residential complex; and the Muhra and Faras Buildings, which are valued Dhs150m apiece. All projects are within Jumeirah Village South, a highly strategic location adjacent to Dubai Media City, Dubai Internet City, Jebel Ali and other free zones.

"Khuyool is committed to provide true value to our customers in all our property offerings. We believe this has been an important contributing factor to the success of our corporate strategies over the years. Although Khuyool has fine tuned its corporate strategy for 2009 to reflect the changing dynamics of the real estate market, our passion to deliver optimum customer satisfaction remains a crucial component in all our initiatives, ensuring the same level of excellence and quality that our clients truly deserve,"

said Engineer Kussay Al Sheikh, CEO, Khuyool Investments.

Khuyool Investments is actively involved in various sectors, including property development, machinery and equipment trading, interior designing, and crusher and quarry production. The Dubai-based group of companies was founded by renowned UAE entrepreneurs Eng. Fahad Ali Mousa and Eng. Kussay Al-Sheikh. Khuyool has been expanding its investment portfolio outside the UAE; it is currently represented in Syria by Al Sheikh Investment and maintains a subsidiary in Beirut, Lebanon. It has announced Dhs8bn worth of domestic real property investment plans and is set to announce a number of major developments in Jordan, Syria, UK, Kazakhstan, Pakistan and India.