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The arrival of Packard Bell signals Acer Group's desire to strengthen its position in the Middle East consumer market by appealing to design-conscious buyers. Traditionally perceived as trendy and stylish, Packard Bell is the perfect brand to achieve new goals.
"We're very excited about entering a country where elegance and aesthetic sensibility plays an important part of consumer buying behaviour. The design and ease of use of our notebooks makes them a perfect match for the country's discerning consumers,"
says Emmanuel Fromont, Sales & Marketing Vice President, Packard Bell.
Strong demand.
According to InternetWorldStats.com, Internet penetration is developing at a fast pace in the Middle East, catching up the rest of the world's with 21.3% of the population using Internet as of June 2008. Internet use in the UAE is reaching 49% of the population showing a significant growth. PC ownership has grown at a similar pace. In particular, the market for notebooks grew by 141% in Saudi Arabia and by 122% in the UAE in 2008 according to IDC . Notebooks today represent over 90% of the market.
Perfect fit
The hallmark design and ease of use developed by the designers and engineers at the Packard Bell Design Studio in Paris will make Packard Bell notebooks a popular purchase among Middle East consumers. The distinctive styling and craftsmanship appeal to discriminating eye and sophisticated tastes.
Middle East buyers will appreciate the Packard Bell heritage of innovation, which stretches back to the brand's beginning. In effect, the list of Packard Bell's technical innovations is long. For example, it was the first PC brand to equip its PCs with a CD-ROM drive, the first to bundle internet access with its PCs and the first to equip its PCs with DVD drives. It invented the mobile home cinema concept with the first consumer notebook to come with a widescreen display. Today, Packard Bell continues to bring the best technologies to consumers.
In terms of design, the Packard Bell Design Studio creates notebook designs that exude lightness, quality and simplicity. The Studio finds its inspiration in a wide range of sources, including furniture, cinema and nature. It regularly draws from the trend books used by the fashion industry, as well as the work of some of the world's foremost graphic and industrial design firms.
The DNA of Packard Bell design is emotion, obviousness and elegance. Elegance sits at the intersection of quality, harmony and sensuality. Obviousness expresses simplicity and ease of use.
Emotion is the link between these two traits, and is the bond of pleasure with the user. These qualities can be found in the details of Packard Bell notebooks: the sculpted lines and subtle lines, the unique materials and the clever contrasts of textures, the comfortable feel of the keyboard and the intelligent controls.
The goal is to take the complexity out of technology and provide discerning consumers with distinctive products that offer top-quality aesthetic and functional design. Packard Bell employs a unique methodology that makes it possible to bring high-quality products from the drawing board to the store shelf, quickly and on an industrial scale.
Product Range
Packard Bell will begin by selling a dedicated line-up of notebooks featuring the latest processors and graphics. These include some of the newest Packard Bell notebooks Packard Bell also plans to extend its product range in the Middle East in the near future. To ensure wider availability, Packard Bell has signed distribution agreements with major distributors in UAE and KSA.
Posted by Ehab Al-Abbadi
