DM launches "Say YES to a Clean Naif" campaign

The month long campaign starting from 9th October and ending by 13th November is aimed at restoring the olden charm of the area.

Eng. Hussain Nasser Lootah, Acting Director General of Dubai Municipality, who inaugurated the campaign in front of Ala Kaifak Cafeteria in Al Sabkha area, said the campaign aims at tackling the problems of unhealthy practices and transforming the busy area to a cleaner place that suits the name and fame of Dubai.

He said the campaign will create awareness among the residents about general cleanliness by asking them not to throw dirt, cigarette butts and other wastes on the roads and stop spitting in public places, in addition to discouraging the practice of hanging clothes on the balconies deforming the good image of the city.

Lootah, who appealed the public to support the drive by actively participating in the campaign, said the campaign will be taken to other areas of the city such as Al Ghubaibah, Al Sabkha, Al Fuhaidi, Al Karama, Al Qusais and Al Qouz at a later stage.

The environment drive, which is formulated with social activities, will be involving people of different categories in the society including residents and traders in the area.

The activities will include road shows involving whoever available at the time in the area and long duration social activities aimed at the area. The public awareness campaign also includes advertisements in local media. The Municipality has already started publishing advertisements in newspapers in different languages.

In addition to this, there will be the Western Union Clean Store Contest, which will run from 15 October to 15 November. The contest will ask people to maintain a clean environment in the store, avoid eating, drinking and smoking in the stores, not carrying too many bags inside the stores, not leaving goods outside the stores and not dropping litter on the pavement.

In addition to publishing advertisements in the print and electronic media the awareness creating activities of the campaign also include distributing brochures for three days from the starting of the campaign and placing advertisements on buildings and main streets in the Naif area.

The road shows that will be held from 9th October to 13 November will involve 12 people who will go round the streets wearing clothes advertising the campaign focusing on cleanliness. In addition, there will be stilt walkers, stage shows and contests between shops and buildings to select the cleanest shop and cleanest building.