DAMAC Properties introduces the new DAMAC identity to the exhibition circuit

Introducing the "new DAMAC corporate identity' to the exhibition circuit at Cityscape and launching two new projects in Dubai - Green Park in the Jumeirah Village development and the Executive Suites in Business Bay, the company reiterates the opportunity that the Dubai real estate sector still has to offer.

The remarkable response received by DAMAC Properties for its projects in Dubai endorses the brand promise, reputation and demand the DAMAC Properties brand enjoys. The company saw a very positive response to the residential project and the serviced office project 'Executive Suites' launched during the exhibition.

Peter Riddoch, CEO DAMAC Properties Dubai, said:

"2008 has been a good year for DAMAC Properties. We have made positive strides towards our vision of being the world leader in global luxury segment. The excellent feedback on our new corporate identity by investors at Cityscape Dubai strengthens our confidence in our journey ahead. And we are pleased to learn that our investors recognize our brand promise - 'Wish fulfillment' as the next step in the luxury market space and we are pleased to have them on board with us."

He further added: "The four days of Cityscape reiterates the promise Dubai offers as an investment destination. The exhibition erases the doubts the industry had been witnessing over the last few weeks, and that the UAE as an economy continues to show considerable growth consistently and unlike the west, it enjoys liquidity primarily supported by high crude oil prices and the blooming local business community. We are very confident about the Dubai property market''.

DAMAC Properties' new corporate identity with a brand promise of 'Wish Fulfilment' unveiled earlier in August this year, is a testimony to the company's direction to focus on the benefits of luxury and not only on the features of luxury. Introducing the new identity in the exhibition circuit for the first time at Cityscape Dubai, DAMAC exemplified all features of the brand promise in its deliverables and the stand at Cityscape Dubai, further positioning the company's commitment and brand promise to customers.

DAMAC Properties' aims to turn its customer's wishes into reality and help facilitate their aspirations by strengthening the emotional relationship between the brand, its employees, its stakeholders and its customers.'

DAMAC's performance at Cityscape also underlines its successful strategy in the backdrop of robust demand for real estate in the UAE and the region, in addition to the trust and confidence the brand enjoys.

The company's performance has been consistently strong and attributes its success to its capabilities of managing all projects from start to finish and having a diverse range of expertise that allows them to have good oversight and to manage all aspects of projects from the land acquisition, appointment of architects and designers, construction, sales and after sales service.