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The CI certified coffees come from farmers and suppliers who follow the company's comprehensive sourcing standards and guidelines for social, economic and environmental responsibility.
Rana Shaheen, CSR and Communication Manager at Starbucks Middle East & Egypt said,
"At Starbucks, we recognize that the environment is part of our responsibility and essential to our shared future. Moving forward, all Starbucks stores in the Middle East will serve brewed coffee using only the featured CI coffees, ensuring that every cup of coffee you drink will help address the issue of climate change, restoring forests and sustaining millions of farmers."
The season will also signal a return to customization, a concept that encourages coffee lovers to move away from the standard menu and go on a taste adventure; customers can add their own choice of syrup, toppings, ask for a different type of milk or change the temperature, all to create a beverage that is as unique as their personality is.
Shaheen added, "Based on our customers' feedback, last winter's customization campaign proved to be a huge success. Customers immensely enjoyed experimenting with their coffee by trying out different flavors- this fall we would like to provide them with the same experience all over again with an environmental taste."
The fall promotion will start this week until the second week of November across all Starbucks stores in the Middle East.
Posted by Eman Hassan
