The Dubai Mall's Fashion Avenue to host region's largest collection of luxury brands

The Dubai Mall is the flagship development by Emaar Malls Group and will be the region's largest shopping and entertainment destination when it opens its doors on October 30, 2008.

Fashion Avenue is a dedicated precinct where the world's most prestigious fashion retailers will open their Middle East signature stores extending up to 9,000 sq ft in size - some being their largest concept stores in the world. A dedicated VIP entrance leads directly into the Fashion Avenue main atrium, an architectural marvel featuring onyx cladding, white marble flooring and high-grade carpeting.

Mr Yousif Al Ali, General Manager, The Dubai Mall, said: "Fashion Avenue at The Dubai Mall will position Dubai as the region's fashion capital. With the largest collection of luxury retailer brands of any mall in the region, Fashion Avenue will be a platform for the local fashion trade and a magnet for international trendsetters."

Fashion Avenue will spread over 440,000 sq m and will have more than 70 signature fashion stores. These include Versace, Burberry, Roberto Cavalli, Hugo Boss, Loewe, Galliano, Hermes, Givenchy, Cerruti, Missoni, Tom Ford, Escada, Ermenegildo Zegna, Badgley Mischka, Pucci, Ted Baker, Marc by Marc Jacobs, Jean Paul Gautier, Valentino and Salvatore Ferragamo.

He added: "Fashion Avenue is also an important leisure and entertainment attraction at The Dubai Mall with the potential to host year-round entertainment and fashion events for the region. A state-of-the-art, 20-metre long Fashion Catwalk with modern multimedia features is being readied, which will serve as an ideal launch pad for unveiling new collections, hosting product launches or VIP functions."

The Dubai Mall will have over 1,200 retail outlets and 160 food & beverage outlets spread over a gross leasable area of 3.77 million sq ft. The mall is an integral component of Downtown Burj Dubai, a 500-acre mixed-use development anchored by the iconic Burj Dubai, the world's tallest building.

Amongst other world-class attractions at the mall are the Dubai Aquarium & Discovery Centre with a 270-degree walkthrough tunnel; the Olympic-size Dubai Ice Rink; the world's largest indoor Gold Souk; SEGA Republic, an indoor theme park; KidZania®, a unique children's 'edu-tainment' concept; and a 22-screen Cineplex. In addition, there are over 14,000 undercover car park spaces and an adjoining luxury 5-star hotel - The Address, Dubai Mall - with 250 rooms and 450 serviced residences.