Yoo inspired by Stack to design exclusive tower for The Land

Notes and media contacts

Soraya Baroudi
GCI Public Relations Middle East
Tel: +974 674 1580

For further information about The Land's development in Qatar, including the Philippe Starck-designed Tuscan Tower B10, visit www.theland-qatar.com

About The Land:
The Land Real Estate Investment and Development (The Land) was founded in 2004 as a major international real estate developer with the objective of bringing in-depth experience and a commitment to professionalism and integrity to the Middle East real estate and construction industry.

Established by Saudi businessmen, principally the Al Rajhi Investment Group and Mr. Said Said, The Land is investing $6.15bn in major developments in Saudi Arabia ($3bn), Jordan ($250m), Bahrain ($500m), Palestine ($200m) and Qatar ($2.2bn), where it is the largest private investor in The Pearl-Qatar, the country's first freehold development offered to international investors.

One of the largest financial and investment groups in Saudi Arabia and the Middle East, in 2008 The Land's property portfolio will grow to $20bn and expand into new territories with developments planned in Romania and Belarus.

Founded on the pioneering principles of detecting and developing rewarding real-estate investments throughout the Middle East, The Land offers its customers all-round satisfaction from project inception to project completion. Al Rajhi Investment Group, one of the largest financial and investment Groups in Saudi Arabia and the Middle East, achieves success by creating a 'total solutions' synergy between our group companies:

• The Land Real Estate Investment & Development (www.theland-holding.com)
• Masharii Project Management and Business Development (www.masharii.com)
• Al-Arrab Contracting Company (www.arrab.com.sa)
• Operators Facility and Property Management (www.operators.com)

About yoo

yoo is an international design, marketing and branding property company enhancing quality and adding value to development projects in major towns and cities across the world.

The brand is represented by four core design teams - yoo inspired by Starck, Jade Jagger for yoo, wanders & yoo and the yoo design studio; all of whom increase sales value and sales velocity through market leading design, branded marketing and by maximizing media exposure.

Over the past ten years yoo has been working across the world with international partners on a variety of landmark buildings and large residential projects throughout Asia, Australia, Europe, North and South America and the Middle East. Currently yoo is involved in the development of more than 25,000 apartments valuing over $10 billion.