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Tuesday, November 24 - 2009
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Haier participates in Play 99.6 orphanage initiative

Recognizing the vital role social development institutions play in serving the community, Haier, the world's 4th largest manufacturer of white goods (home appliances), took part in the Ramadan Charity Auction launched by Play 99.6 radio channel during the last two weeks of the holy month of Ramadan.

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  • Haier participates in Play 99.6 orphanage initiative.
    Haier participates in Play 99.6 orphanage initiative.
As a participant in the auction, Haier donated a number of its high-end products including a 32-inch LCD screen. Other items included automatic washing machines.

The amount collected through the Ramadan Auction will be used in building a recreational room in The Society of Orphans Welfare.

Equipped with computers and a home theater surround system, the modern playroom will also include a library, and video game consoles such as Nintendos and Playstations.

Encouraging its listeners to lend a helping to orphans, Play 99.6 receives donations of valuable as well as personal belongings on the air.

The sales of the auctioned items will in turn be donated to building the playroom in the orphanage.

Those who are interested in taking part in the auction could view the items on Play 99.6 website where they can submit their bids. They can also bid using text messages.

Reham Ghaboun, Haier's Marketing Manager, expressed her honor in participating in this auction, "we here at Haier, take pride in being part of such initiatives that strengthen values of solidarity, generosity, and unity in Ramadan."

"Such initiatives and similar projects are not merely charity, it is our social duty to help orphans and the underprivileged. Hair is notable for supporting social development institutions so as to advance society and contribute to its progress."

It is worth noting that Haier, in addition to partaking of the orphanage initiative, has played an active role in a variety of this Ramadan's activities. Haier has presented valuable prizes and discounts at events that took place in Scream Café and Istiklal Mall. Haier also gave winners unique, high-quality items from its line of products.
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About Haier:

Haier is the world's 4th largest white goods manufacturer and one of China's Top 100 IT Companies. Haier has 240 subsidiary companies and 30 design centers, plants and trade companies and more than 50,000 employees throughout the world. Haier specializes in technology research, manufacture industry, trading and financial services. Haier 2006 global revenue was RMB107.5 billion. Haier has experienced the development stages, noted as Brand Building, Diversification and Globalization. At the 21st anniversary of the founding of Haier Group on December 26, 2005, Haier announced its 4th strategic development stage of global brand building. In 1993, Haier brand was officially recognized as a famous brand. In 2006, Haier brand was valued at RMB74.9 billion. Since 2002, Haier has consecutively been ranked first in the row of China's most valuable brands for manufacture of 18 products, including refrigerators, air conditioners, washing machines, televisions, water heaters, personal computers, mobile phones and kitchen appliances. Haier was ranked first of China's Top 10 Global Brands by China State Bureau of Quality and Technical Supervision (CSBTS) for refrigerators and washing machines. On August 30, 2005, Haier was ranked 1st of China's Top 10 Global Brands by the Financial Times.

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