The Burj Dubai Opus will showcase the various facets of developing Burj Dubai, the world's tallest building and will feature exclusive content and never-before-seen photography.
The publication contract, in addition to one luxurious signature book, will include a limited collection of different formats including specialised versions and collector's editions.
A select set of publications will be auctioned for charity. The flagship book will be housed within Burj Dubai for public display following the opening of the tower in 2009.
Mr Mohamed Ali Alabbar, Chairman, Emaar Properties, said: "Burj Dubai is a singular project that illustrates the success of collective human endeavour. A project of Burj Dubai's size and scale happens once in a lifetime, and we are showcasing the making of Burj Dubai and its various features with a limited edition collection of Burj Dubai Opuses."
He added: "Kraken Opus has made a mark globally for publishing exclusive books on monumental achievements and inspiring personalities. Through the partnership with Kraken Opus, we are creating a definitive and truly exclusive account of the making of Burj Dubai - the radical thinking associated with the project, the manpower and material involved, and the various challenges that were overcome in developing the tower."
Mr Karl Fowler, founder and CEO of Kraken Opus, said: "The Emaar project is especially exciting for Kraken as it is the company's first venture into the field of architecture and the Middle East, and is an opportunity to work with the most ambitious developer on the planet. Aside from producing an Opus that will do justice to Emaar's vision, Kraken hopes that this project will be the beginning of a long association with Emaar and the United Arab Emirates."
Mr Paul Murphy, Commercial Director of Kraken Opus, added: "The United Arab Emirates is a natural base for a young, ambitious company such as ours, looking to work with similarly ambitious partners and there could be no better way to launch our company in the region than announcing this wonderful project with Emaar's Burj Dubai."
Kraken Opus's previous successes include the highly acclaimed Opuses for the NFL, Manchester United, Arsenal and Vivienne Westwood. Other Opuses due for release over the next 12 months will include Disney, Formula One, Sachin Tendulkar, Maradona and Celtic. More than 70 per cent of the Burj Dubai Opus is exclusive content, including photographs, interviews and behind the scenes information all contained in a giant tome of mesmerising cinematic quality.
Burj Dubai currently stands at an awe-striking 700 metres and is the heart of Emaar's flagship project - Downtown Burj Dubai. An architectural accomplishment and a testimony of human achievement, Burj Dubai's development ethos is unparalleled.
Browse
related articles
Emaar Properties signs deal with Kraken Opus for exclusive Burj Dubai publications
- United Arab Emirates: Monday, October 13 - 2008 at 15:07
- PRESS RELEASE
Emaar Properties has signed an exclusive publishing contract with Kraken Opus, a leading publisher recognised for luxury publications on epic subjects in an epic scale, to create the Burj Dubai Opus, a definitive account charting the creation of the iconic tower.
Related stories
Also consider reading:
Digg
Facebook
LinkedIn
Twitter
Browse
related articles
Log in to request more information from Emaar Properties
Notes and media contacts
About Emaar Properties PJSC:Emaar Properties PJSC is one of the world's largest real estate companies and is rapidly evolving to become a global provider of premier lifestyles. Powered by its Vision 2010 to become one of the most valuable companies in the world, Emaar is charting a new course of growth with a two-pronged strategy of geographical expansion and business segmentation. Emaar has been assigned A- and A3 ratings with stable outlook by Standard & Poor's and Moody's Investor Services, respectively.
Replicating its successful business model in Dubai, Emaar is extending its expertise in creating master-planned communities to international markets. Emaar is also developing new competencies in malls, hospitality & leisure, education, healthcare and finance, which have evolved from its integrated approach to customer service and property development.
Listed on the Dubai Financial Market, part of the Dow Jones Arabia Titans Index and certified to ISO9001:2000 for quality standards, Emaar is developing Burj Dubai, the world's tallest building and free-standing structure, and The Dubai Mall, one of the world's largest shopping and entertainment destinations. In Saudi Arabia, Emaar is developing King Abdullah Economic City, the region's largest private sector-led project. Emaar's portfolio currently covers the following countries: the UAE, Saudi Arabia, Jordan, Syria, Lebanon, Morocco, Egypt, Turkey, Libya, Algeria, India, Pakistan, China, Indonesia, the US, the UK, France and Canada.
An award-winning developer, Emaar has strengthened its product sale competencies, market reach and best practices through strategic acquisitions and joint ventures. Emaar acquired John Laing Homes, America's second largest privately held home builder; Hamptons International, UK's premier realtor; and formed a joint venture with US-based Turner International to strengthen execution capabilities.
Emaar has joined hands with Giorgio Armani and Accor Hotels to strengthen its presence in hospitality, and will launch ten luxury Armani Hotels & Resorts world-wide and 100 Formule 1 budget hotels in India. The company is opening educational institutions and healthcare centres in South Asia, Middle East and North Africa and the Subcontinent. Emaar acquired Singapore-based leading education provider, Raffles Campus, to extend expertise to its educational institutions.
Emaar holds 30 per cent equity in Dubai Bank, focused on retail and commercial banking. Emaar is also the largest shareholder in Amlak Finance, UAE's leading Islamic home financing company. For more information, visit www.emaar.com.
About Kraken Opus:
Kraken Opus is the leading publisher of luxury books in the world. The Opus series is a selection of huge tomes chronicling the biggest and best companies and projects in the fields of art, fashion and sport.
An Opus weighs in excess of 35 kilograms with dimensions of half a metre squared. To date there have been Opuses published on Manchester United, Arsenal, The NFL and Vivienne Westwood.
Producing an Opus takes at least two years, with researchers analysing photography archives and individually selecting each image to fill the 800+ pages. Over 60% of the content of an Opus is exclusive and never been seen before, giving the owner an unparalleled detail of its subject matter. The Opus series is available online at www.krakenopus.com and at quality retailers.
Kraken Opus is a UK based company headed by CEO and founder Karl Fowler. The company has offices in London, New York, Los Angeles and Dubai.
For further information, please contact:
Kelly Home / Nivine William
ASDA'A Burson-Marsteller
Tel: (+971 4) 334 4550
Posted by Lara Lynn Golden, News EditorMonday, October 13 - 2008 at 15:07 UAE local time (GMT+4)
Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of AME Info FZ LLC / Emap Limited.
Disclaimer:
Articles in this section are primarily provided directly by the companies appearing or PR agencies which are solely responsible for the content. The companies concerned may use the above content on their respective web sites provided they link back to http://www.ameinfo.com
Any opinions, advice, statements, offers or other information expressed in this section of the AMEinfo.com Web site are those of the authors and do not necessarily reflect the views of AME Info FZ LLC / Emap Limited. AME Info FZ LLC / Emap Limited is not responsible or liable for the content, accuracy or reliability of any material, advice, opinion or statement in this section of the AMEinfo.com Web site.
For details about submitting your stories, please read the guide - all content published is subject to our terms and conditions
It looks like you are using a Mac - check out our 
Web Feeds