Sybase plans major announcements at Gitex Technology Week 2008

The company also plans to showcase its leading solutions tackling critical areas such as data warehousing, mobility, online banking, mobile banking, business continuity and disaster recovery and many others.

Mr. Hisham Malak, Marketing and Channel Manager at Sybase Products Middle East, says:

"Gitex is a global forum for us to interact with key decision makers, technical professionals and future prospects. It is also the perfect platform to launch our new initiatives, announce new product releases, and expand channel networks. Sybase has been participating in Gitex for over 12 years now and we have received excellent response year on year."

"Gitex is a great venue for us to further solidify our presence and commitment to the Middle East Market. We also look forward to meeting our existing and prospective customers and signing up new channel and strategic partners. Gitex also provides us an opportunity to work closely with our partners, many of whom will be present at the Sybase stand," Malak adds.

During Gitex Technology Week 2008, Sybase will be making series of announcements that will include major customer wins and new partner sign-ups throughout the Middle East in addition to new product launches. Among the various initiatives, Sybase sees Gitex as an ideal platform to launch their products and promote their world-class enterprise and mobility solutions.

"The Middle East IT market continues to grow every year. Companies are now looking for new cutting-edge technologies and solutions to maintain and enhance their market presence. They are also seeking ways to extend the life of their existing systems and offer services that are not conventional," Mr. Malak explains. "With Sybase, customers can optimize and enhance the investments they already own, link together the valuable data resources already in place, and extend the reach of business-critical information to users who were unable to access it before (such as the users who are on the frontlines)—giving them a financial, agility and productivity edge across all areas of their business."

Located at Hall 4 (C4-40) at Gitex Technology Week 2008, Sybase will be showcasing their popular technologies. Global Sybase experts will be flying down to share Sybase's global success stories with customers and partners in the Middle East. Sybase will also be hosting their annual dinner at Grand Hyatt Dubai on 21 October 2008 for its customers and partners.