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Celebrating its 15th anniversary this month, Multiplex International already has a brand roster of several international brands and has established power retailer partnerships with major shopping malls and hypermarkets in the region.
Mr Vinod Adnani, founder and managing director of Multiplex International LLC, said:
"Despite the global financial crunch, retail industry in the region continues to grow, with several mega malls and shopping centres scheduled to open later this year. We are leveraging on this growth opportunity to achieve our targeted growth of 30% this financial year."
He added:
"Multiplex has formed strong partnerships in the region, and has strengthened its in-mall store concept further. Through these power retailing initiatives, we have been able to sustain our growth momentum by offering quality FMCG and cosmetic products at competitive rates."
With over 100 staff members, Multiplex International has an 11,000 sq ft warehousing facility in Al Quoz of which 5,000 sq ft is fully air-conditioned to store climate-sensitive products like colour cosmetics, skincare products, creams and lotions.
Mr Adnani said that skincare products are gaining strong customer demand given an increasing health and beauty care awareness.
"Demand for FMCG products and cosmetics is staggered through the year, with sunscreen lotions and creams hugely sought-after in the summer months. Perfumes and other products have all-year round demand."
Multiplex showcases products by taking into consideration the needs of customers in the region, and today is the authorized distributor in the UAE and Oman for brands such as Prestige Cosmetics, Essence, Corine De Farme, Eylure, Elegant Touch, Xcluzive, Bioskincare, Dr Fresh, Enfresh, T-Zone, Byly Depil, Baylis & Hardings, Sweet Breath, mp3, Rhino, and Youthair, among others.
Posted by Ehab Al-Abbadi
